WEST LIBERTY, W.Va., Oct. 27, 2014 — CNBC’s Squawk Alley featured a video produced by West Liberty University Television on their TechCrowd segment today. The CNBC segment profiled the SecureSelfies™ project on Kickstarter which can be seen at: https://cnbc.com/id/102124831.wltv-black-wltv14 wltv-black-wltv14-e1414517469661

SecureSelfies is the consumer products division of West Virginia-based start-up Confirmix™, a company that develops enterprise and consumer identity authentication products. SecureSelfies™ consumer products focus on prevention of unauthorized access of mobile phones and tablets, as well as the photos and other personal information stored on these devices. The company’s enterprise products will be marketed through its flagship brand – Confirmix – and will combat the identity theft and online fraud activities that cause over $100 billion in losses annually to businesses and consumer products.

“I applaud the efforts of Jim Shaffer from the WLU Research Corporation, Theresa Gretchen and Jared Thompson from WLU-TV 14, and our students for their fine work in demonstrating the West Liberty University core values. We are pleased that the work we are doing with the SecureSelfies Kickstarter project is receiving national attention,” said WLU President Robin C. Capehart.

Confirmix worked with the WLU Research Corporation to arrange the SecureSelfies video production by West Liberty University Television. The WLU-TV 14 team, including faculty, staff, and students coordinated all aspects of video and supplied key talent. To see the full video produced by WLU-TV and learn more about the SecureSelfies Kickstarter project, click here.

Confirmix LLC is a startup company formed by a group led by WVU faculty member Thirimachos Bourlai, Ph.D., director of WVU’s Multispectral Imagery Laboratory and assistant professor at the Lane Department of Computer Science and Electrical Engineering in the Benjamin M. Statler College of Engineering and Mineral Resources. The technology used in SecureSelfies was developed in his laboratories.

About West Liberty University Television (WLU-TV 14)

West Liberty University Television (WLU-TV 14) is the home of West Liberty University’s broadcasting program where students work in production roles in a live laboratory educational experience under the direct guidance of broadcast professionals. West Liberty Television reaches more than 100,000 cable homes on Comcast Cable Channel 14 and is web streamed 24 hours a day via www.wltvonline.com. West Liberty Television has a unique role providing a significant level of original “community-oriented” programming that serves as a platform to promote and grow West Liberty University. West Liberty Television provides live coverage of West Liberty University Hilltopper football and basketball games via the West Liberty Sports Network.

About WLU Research Corporation

The WLU Research Corporation exists to promote economic development by supporting researchers, innovators and other entrepreneurial activities with supportive services. The WLU Research Corporation leverages West Liberty University’s intellectual, technological, and material resources in partnership with people and businesses that want to develop ideas. Its clients include: faculty, students, and alumni exploring new ideas in areas such healthcare sciences, software development, energy, and many other areas; entrepreneurs and start-up businesses that need facilities, technology, and business support to put their ideas to work; and corporations seeking advanced analytics to make sound strategic decisions for their future. The WLU Research Corporation offers support with business strategy, product development, intellectual property management, technology transfer, administrative services, and funding support.

About Confirmix and SecureSelfies

Confirmix LLC is a start-up company focused on delivering technologies to support secure confirmation of identification for enterprises under its flagship Confirmix brand and for consumers under its SecureSelfies brand.