West Liberty University uses two fonts: Cicero Medium and Montserrat.
- Cicero Medium is used primarily for the wordmark and occasionally for any headlines as a design element.
- Montserrat is a clean, easily read font that works well with the Cicero font, and is used for print, web and digital purposes.
About the Cicero Font:
Cicero was the first typeface designed by Thierry Puyfoulhoux in ’94. It is what could be called a semi-serif. Only the serifs which occur naturally when drawing letters with a flat nib pen have been retained. The absence of certain serifs allows for much tighter spacing. The remaining serifs still stabilize the baseline, although less effectively than a “full-serif” typeface. By borrowing features from both the sans and serif styles, Cicero truly stands at their crossroads.
SOURCE: MyFonts.com https://myfonts.com/fonts/presencetypo/cicero/
- The words West Liberty University are composed using the Cicero Medium fonts, all capital letters. The first letter of each word is 25% larger than the following letters, which are 75% of the size of the first letter.
- West Liberty University uses the Cicero Medium for logos and wordmarks and sparingly for headings on print materials. When used on web or digital mediums, it is served as an image (JPG or PNG), or SVG and used exclusively for the logos or wordmarks.
About the Montserrat Font:
Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
SOURCE: Google Fonts
- West Liberty University uses the 10 weights available for Montserrat: Light, Light Italic, Regular, Italic, Semibold, Semibold Italic, Bold, Bold Italic, Extrabold, and Extrabold Italic. When using Montserrat, use a combination of the weights, usually just two, a lighter and a heavier weight, to give emphasis to a concept or idea.
- WLU uses Montserrat for print, web and digital designs.
- Montserrat should be used as follows:
- Taglines and Headlines – Extrabold.
- General Text – Light, Light Italic, Regular, Italic, Semibold, Semibold Italic, Bold, or Bold Italic as needed
- There are exceptions when appropriate to provide an emphasis.
EXAMPLES of the Montserrat font weights: