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West Liberty University

Brand Guidelines

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Student Organization Logo Guidelines

All students are responsible for ensuring proper use of the West Liberty University name and icons when creating a name and/or logo for a student group.

1. Student group logos that DO NOT use the name West Liberty University or any official WLU graphics.

If your student group logo doesn’t use the university name or WLU iconography, your logo does not need to follow these identity guidelines. It does not need to be approved by Marketing and Brand Management.

2. Student group logos that use the WLU name.

If your student group logo uses the university name the logo must identify itself as a student organization in text. One option is that the group can add “STUDENT” or “CLUB” in the name/logo.
 
Logos using the university’s name or abbreviation must be approved by Marketing and Brand Management.
 

Using this naming convention, student organizations remove implications of official WLU endorsement, approval, support of, or opposition to events, activities, products, services, companies, policies, political and/or social movements, political candidates, and the like.

QUICK REFERENCE: DON'TS!

DO NOT include any part of WLU logo in the student organization logo.

DO NOT have the WLU logo too close to the student organization logo. See rules for clear space here.

In order to maintain a strong and consistent visual identity with our logo, we do not allow our logo to be used in any other logos or graphics outside of official WLU logos shown on this page.

For further questions and information, you may contact the following people:

Tom Estlack
thomas.estlack@westliberty.edu

307 336-8275

NOTICE

The MARKS must not be altered or re-created in any way. Additional configurations are not permitted.

Questions?

Office of Marketing and Brand Management

  • 304.336.8275
  • Our Brand
    • The Logo
    • Colors
    • Typography
    • Zoom Resources
    • Student Organization Logo Guidelines
  • Topper
  • Services
    • Graphic Design Request
    • Web Request
  • Resources

RESOURCES

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MARKETING & CREATIVE

WEBSITE & GRAPHIC DESIGN
Russell Brown
Marketing & Communications Coordinator
304.336.8275
E-mail

Media Relations

MEDIA RELATIONS
pr@westliberty.edu

 

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WEST LIBERTY UNIVERSITY

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West Liberty, WV 26074

 

304.336.5000
Toll Free: 866-WESTLIB

 

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