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West Liberty University

Brand Guidelines

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Our Brand

Sharing Our Story and Brand Consistently

WLU Fire Pit

CARING  .  QUALITY  .  AFFORDABLE

TOTAL COLLEGE EXPERIENCE

 

BRAND is so much more than a product. It is more than an image or logo. For West Liberty University, brand is the story, the soul of the University and its constituents.

What is Our Story?

Since its founding in 1837, West Liberty University has been a bedrock of higher education in West Virginia.

Graduates have called West Liberty University their “home away from home” that provided them an affordable education with a sense of family and belonging that has carried them throughout their lives and careers.

It is this background that forms the basis of OUR STORY, OUR BRAND: Caring, Quality, Affordable, Total College Experience.

As West Liberty University moves forward in delivering a quality education for West Virginia and beyond, we all must share our story and brand consistently.

SHARING OUR STORY WITH YOU…

Academy Hall 1870
Academy Hall 1870
Fireworks over Student Union, University Night 2009
2009 Celebration of University Status
Geology Class Field Trip 1905
Geology Class Field Trip 1905
WLU Men's Basketball at NCAA Div II Final Four March 27, 2014
Men’s Basketball at NCAA Div II Final Four March 2014
1960 Kennedy Campaign
1960 John F. Kennedy Campaign Visits 

OUR HISTORY

West Liberty University is a forward-looking, four-year public university steeped in a rich heritage as West Virginia’s oldest institution of higher education.  Established as West Liberty Academy in 1837 (26 years before the state was admitted to the Union), it was created to respond to the need for higher educational opportunities west of the Appalachian ridge.  The institution is named for the town in which it is located.  West Liberty was so named in the late 18th Century as the westernmost point of the new liberty provided through the Declaration of Independence.

 

OUR MISSION STATEMENT

West Liberty University, established in 1837, was the first institution of higher education in West Virginia. Today, we are a dynamic, inclusive, student-centered community that cultivates scholarly exploration, experiential learning, creative expression, and global citizenship.

WLU is a public university committed to providing students with a comprehensive education from undergraduate to advanced degrees while serving as the region’s leading advocate for the arts, education, research, and economic opportunity.

 

OUR VISION STATEMENT

WLU aspires to be a model of innovative, inclusive, and transformational education accessible to all and that positively impacts society.

CORE VALUES

Affordability, Caring, Diversity, Excellence, Innovation, Respect

 

ACCREDITATION

West Liberty University’s basic accreditation is by the Higher Learning Commission.

Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, IL 60604
inquiry@hlcommission.org
800.621.7440

 

NOTICE

The MARKS must not be altered or re-created in any way. Additional configurations are not permitted.

Questions?

Office of Marketing and Brand Management

  • 304.336.8275
  • Our Brand
    • The Logo
    • Colors
    • Typography
    • Zoom Resources
    • Student Organization Logo Guidelines
  • Topper
  • Services
    • Website Seminar Sign-Up
  • Resources

RESOURCES

  • Order Business Cards
  • Request Marketing/Creative/Media Services

MARKETING & CREATIVE

VIDEO
Jared Thompson ’09
Creative Video Director
304.336.5523
E-mail

WEBSITE
Tom Estlack
Web Designer
304.336.8275
E-mail

Media Relations

MEDIA RELATIONS
Maureen Zambito
Director, Media Relations
304.336.8203
Cell 304.280.6074
E-mail

 

WLU

CARING . QUALITY . AFFORDABLE . TOTAL COLLEGE EXPERIENCE

WEST LIBERTY UNIVERSITY

208 University Drive
West Liberty, WV 26074

 

304.336.5000
Toll Free: 866-WESTLIB

 

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