The Logo

The primary identifer of the institution
West Liberty University’s logo is the primary identifer of the institution. It is the face we present to our community and beyond. The consistent use of the West Liberty logo ensures the recognition of the university and all that emcompasses:

Caring, Quality, Affordable, Total College Experience.

ELEMENTS – PRIMARY MARK

logo-wordmark-elements-med

  1. Logo: stylized W and L with the swoosh underneath. This can be used alone or in combination with the wordmark.
  2. Wordmark (text and swoosh): The words West Liberty stacked over the swoosh and the word University.
  3. Logo and Wordmark Together: Primary Mark
  • The Logo, Wordmark, Primary Mark and Secondary Marks may not be altered or recreated in any way. 
  • The development of any other logo to represent West Liberty University is strictly prohibited.
  • The development of any logo to represent university activites or departments must be directly approved by the Office of Marketing and Brand Management.

ACCEPTED CONFIGURATIONS OF THE PRIMARY MARK

The horizontal primary mark is the preferred configuration. However, in order to accommodate various applications of the West Liberty marks, we have developed an alternative stacked configuration as well as inline variations of the wordmark in combination with the logo.

NOTICE:

The Marks must not be altered or recreated in any way. Additional configurations are not permitted.

Horizontal – Preferred

WLU Primary Mark - Horizontal Configuration (preferred)

Stacked – Used Infrequently

WLU Stacked Mark

Logo and Inline Wordmark with Swoosh and Department

  • Please note that all logo and wordmark configurations require clear space around and behind them for best presentation.
  • Other logos, wordmarks or artwork can NOT be used in conjunction with any WLU logos or wordmarks.

ACCEPTED CONFIGURATIONS OF THE PRIMARY MARK – COLLEGES

ACCEPTED CONFIGURATIONS OF THE PRIMARY MARK – DEPARTMENTS

ACCEPTED SECONDARY MARKS

We have developed alternative secondary marks that incorporate just the logo or wordmark.

Logo Only (Preferred Secondary Mark)

WLU Logo

Wordmark Only (Preferred Secondary Mark)

Inline Wordmark with Swoosh and Department

WLU Wordmark Inline with Dept

ACCEPTED SECONDARY MARKS FOR WLU – Gold Foil

We have developed alternative secondary marks that incorporate a gold foil.

Black & Gold
Wordmark Only with Gold Foil

White & Gold
Wordmark only with Gold Foil

COLOR VARIATIONS of the LOGO

The preferred use of the logo is black and gold (1) on a white or very light background. This version should be used whenever possible. The next preferred use of the logo is gold and white (5) When the two preferred versions are not feasible, then following variations (and only these variations) may be used:

  1. Black and Gold – Preferred Version
    Use on white or very light backgrounds
  2. Black only
    Use when full color is not allowed or the color palette is restricted; to achieve a design effect.
  3. Gray only
    Use when full color is not allowed or the color palette is restricted; to achieve a design effect.
  4. Gold only
    Use when the color palette is restricted; to achieve a design effect.
  5. White and Gold – Preferred Version
    Use on black or dark backgrounds
  6. White only
    Use when full color is not allowed or the color palette is restricted; to achieve a design effect.

The color variation standards apply to the college and departmental logo and wordmarks as well.

The Foundation Logo

  1. Black and Gold with fire – Preferred Version
    Use on white or very light backgrounds
  2. Black and Gold with WLU logo, no fire – Secondary Version
    Use on white or very light backgrounds
  3. White and Gold with fire– Preferred Version
    Use on black or dark backgrounds
  4. White and Gold with WLU logo,  no fire – Secondary Version
    Use on black or dark backgrounds

The ZOOsci Logo

  1. Black and Gold – Preferred Version
    Use on white or very light backgrounds
  2. Black – Secondary Version
    Use on white or very light backgrounds
  3. White and Gold – Preferred Version
    Use on black or dark backgrounds
  4. White – Secondary Version
    Use on black or dark backgrounds
  5. Gray – Secondary Version
    Use on white or very light backgrounds

The SEAL

The WLU Seal should be used ONLY by the President’s Office or the University for OFFICIAL purposes. It is not for everyday use.

To accomodate various design needs, the seal can be one of the following colors: black, white or gray. It can not be gold or any other color than the approved black, white and gray. The seal can have the opacity changed if the need arises.

QUESTIONS AND REQUESTS FOR THE WEST LIBERTY UNIVERSITY LOGO

You may complete the on-line request form at westliberty.edu/request-services. For further questions and information, you may contact the following people:

PRIMARY CONTACT:
Tammi Secrist, Executive Director of Marketing 
304.336.8281
[email protected]

SECONDARY CONTACT:
Whitney Inkster, Creative Director/Webmaster
304.336.8375
[email protected]