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West Liberty University

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Home » The Logo

The Logo

The primary identifier of the institution.

Students in breezeway of Main Hall

West Liberty University’s logo is the primary identifier of the institution. It is the face we present to our community and beyond. The consistent use of the West Liberty logo ensures the recognition of the university and all that encompasses:

Elements - Primary Mark

logo-wordmark-elements-med
    1. Logo: stylized W and L with the swoosh underneath. This can be used alone or in combination with the wordmark.
    2. Wordmark (text and swoosh): The words West Liberty stacked over the swoosh and the word University.
    3. Logo and Wordmark Together: Primary Mark
  • The Logo, Wordmark, Primary Mark and Secondary Marks may not be altered or recreated in any way. 
  • The development of any other logo to represent West Liberty University is strictly prohibited.
  • The development of any logo to represent university activites or departments must be directly approved by the Office of Marketing and Brand Management.

Accepted Configurations of the Primary Mark

The horizontal primary mark is the preferred configuration. However, in order to accommodate various applications of the West Liberty marks, we have developed an alternative stacked configuration as well as inline variations of the wordmark in combination with the logo.

WLU Primary Mark – Horizontal Configuration (preferred)

WLU Stacked

Stacked – Used Infrequently

WLU Wordmark Inline with Dept

Logo and Inline Wordmark with Swoosh and Department

  • Please note that all logo and wordmark configurations require clear space around and behind them for best presentation.
  • Other logos, wordmarks or artwork can NOT be used in conjunction with any WLU logos or wordmarks.

Accepted Configurations of the Primary Mark - Colleges

College Of Education official logo web
Gary E. West College Of Business official logo web
College of Sciences official logo web

Accepted Configurations of the Primary Mark - Departments

Masters of Criminology Logo/Wordmark
Department of Social Work logo wordmark

Accepted Secondary Marks

We have developed alternative secondary marks that incorporate just the logo or wordmark.

WLU Logo
WLU Wordmark
WLU Logo Inline Wordmark with Department

Accepted Secondary Marks for WLU - Gold Foil

We have developed alternative secondary marks that incorporate a gold foil.

Black & Gold Wordmark - Gold Foil
White & Gold Wordmark - Gold Foil

Color Variations of the Primary Mark

WLU Logo Wordmark Color Variations

The preferred use of the logo is black and gold (1) on a white or very light background. This version should be used whenever possible. The next preferred use of the logo is gold and white (5) When the two preferred versions are not feasible, then following variations (and only these variations) may be used:

  1. Black and Gold – Preferred Version Use on white or very light backgrounds
  2. Black only Use when full color is not allowed or the color palette is restricted; to achieve a design effect.
  3. Gray only Use when full color is not allowed or the color palette is restricted; to achieve a design effect.
  4. Gold only Use when the color palette is restricted; to achieve a design effect.
  5. White and Gold – Preferred Version Use on black or dark backgrounds
  6. White only Use when full color is not allowed or the color palette is restricted; to achieve a design effect.

The color variation standards apply to the college and departmental logo and wordmarks as well.

Logo Color Usage

WLU Logo - Black and Gold

The primary WLU Logo

The W is BLACK
The L is GOLD
The swoosh is GOLD

WLU Logo Gold White

The secondary WLU Logo

The W is GOLD
The L is WHITE
The swoosh is WHITE

  • The darker color is always used first. If a different color, such as WHITE is used for the W and GOLD is used for the L, it is considered OFF BRAND.
  • The swoosh should ALWAYS be GOLD when the logo is a two-color logo scheme of BLACK AND GOLD, or GOLD AND WHITE.

Other Accepted Color Variations of the Logo

WLU Logo Black
WLU Logo Gray
WLU Logo White
WLU Logo Gold

Unacceptable Versions of the Logo - Off-Brand

WLU Logo W Gold Y Black
WLU Logo W Gold Y and Swoosh Black
WLU Logo W and Swoosh Gold with Black Outline, Y Black
WLU Logo W and Swoosh White
WLU Logo W White
WLU Logo Swoosh White

Logo Clear Space

Whenever you use the official West Liberty University logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. Clear space is developed from the height/width of the “N” in the logo and is shown here.

Informal Logo for Social Media Usage

This graphic is intended for social media page profile pictures where the official logo may be too small to be used properly. This may not be used on any official or formal documents.

The Foundation Logo

WLU Foundation Logos, color variations

1 – Black and Gold with fire – Preferred Version Use on white or very light backgrounds

2 – Black and Gold with WLU logo, no fire – Secondary Version Use on white or very light backgrounds

3 – White and Gold with fire– Preferred Version Use on black or dark backgrounds

4 – White and Gold with WLU logo,  no fire – Secondary Version Use on black or dark backgrounds

The Seal

The WLU Seal

The WLU Seal should be used ONLY by the President’s Office or the University for OFFICIAL purposes. It is not for everyday use. To accommodate various design needs, the seal can be one of the following colors: black, white or gray. It can not be gold or any other color than the approved black, white and gray. The seal can have the opacity changed if the need arises.

QUESTIONS AND REQUESTS FOR THE WEST LIBERTY UNIVERSITY LOGO

  • You may complete the on-line request form at westliberty.edu/request-services.
  • For further questions and information, you may contact the following people:

Tom Estlack
thomas.estlack@westliberty.edu

304-336-8275

NOTICE

The MARKS must not be altered or re-created in any way. Additional configurations are not permitted.

Questions?

Office of Marketing and Brand Management

  • 304.336.8275
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RESOURCES

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MARKETING & CREATIVE

VIDEO
Jared Thompson ’09
Creative Video Director
304.336.5523
E-mail

WEBSITE
Tom Estlack
Web Designer
304.336.8275
E-mail

Media Relations

MEDIA RELATIONS
Maureen Zambito
Director, Media Relations
304.336.8203
Cell 304.280.6074
E-mail

 

WLU

CARING . QUALITY . AFFORDABLE . TOTAL COLLEGE EXPERIENCE

WEST LIBERTY UNIVERSITY

208 University Drive
West Liberty, WV 26074

 

304.336.5000
Toll Free: 866-WESTLIB

 

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