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West Liberty University

Brand Guidelines

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Home » Topper the Bear & Hilltoppers Brand Guidelines

Topper the Bear & Hilltoppers Brand Guidelines

Bear mascot with yellow eyes with the word Hilltoppers overhead

The brand for West Liberty University Athletics is related to — but distinct from — the University’s brand. While the mission of the athletic department must always support the mission of the institution as a whole, the positioning and personality of the brand differ.

The West Liberty University athletic department is growing, aggressively pursuing excellence in character as well as excellence in competition. The athletic programs at WLU embody and amplify school spirit and build community.

The Hilltoppers are represented by Topper the Bear, who embodies our traits

Topper is…
competitive
confident
proud

Topper is not…
combative
arrogant
hostile

Variations

We have a variety of combinations for our wordmark + logo. All of these are available as one-color prints as well, as many promotional items may have a limited number of colors available.

Bear mascot with yellow eyes with the word Hilltoppers overhead
Logo + Wordmark Combination
Logo that says West Liberty University with Hilltoppers underneath
Hilltoppers Wordmark
Logo that says West Liberty University with Hilltoppers underneath
Simplified Hilltoppers Wordmark
Bear mascot with yellow eyes with the word Hilltoppers overhead
Logo + Wordmark Combination on Black
Logo that says West Liberty University with Hilltoppers underneath
Hilltoppers Wordmark on Black
Logo that says West Liberty University with Hilltoppers underneath
Simplified Hillltoppers Wordmark
Topper Logo
Topper Logo with Black Stroke
Topper Logo on Black

Athletics Team Use

Because WLU athletics covers so many sports, we made sure you had some options. Sport-specific logos are available in both the wordmark + logo combination and the wordmark versions of the logo.

Bear mascot with yellow eyes with the word Hilltoppers overhead and baseball under
Bear mascot with yellow eyes with the word Hilltoppers overhead and track and field undert

Exceptions: Keep in mind that Topper the Bear Mascot logo and Hilltopper logos are ONLY for use by the athletic department and should never be used in place of the University logo. Sport-specific logos allow the name of a sport or athletic designation (like “Basketball”) but can never be used for non-sports-related situations like “Marketing” to refer to a school or non-sports-related program.

Academic groups, administrative offices and student clubs/organizations may use this logo(s) beginning January 1, 2020. All use of this logo much be approved by the Office of Marketing & Brand Management.  (The date previously referred to is to ensure that these athletic oriented/created marks may be fully utilized by the West Liberty University Athletic Department prior to expanding to other departments, organizations, clubs, etc.  This is in line with best practices by other Colleges and Universities.)

 

Font

The font for the Hilltoppers is Octin College Bold. The accent font for text under the logo is Open Sans.

 

 

 

Any designs incorporating this logo must be approved by the Office of Marketing & Brand Management.

 

 

 

 

NOTICE

The MARKS must not be altered or re-created in any way. Additional configurations are not permitted.

Questions?

Office of Marketing and Brand Management

  • 304.336.8275
  • Our Brand
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RESOURCES

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MARKETING & CREATIVE

VIDEO
Jared Thompson ’09
Creative Video Director
304.336.5523
E-mail

WEBSITE
Tom Estlack
Web Designer
304.336.8275
E-mail

Media Relations

MEDIA RELATIONS
Maureen Zambito
Director, Media Relations
304.336.8203
Cell 304.280.6074
E-mail

 

WLU

CARING . QUALITY . AFFORDABLE . TOTAL COLLEGE EXPERIENCE

WEST LIBERTY UNIVERSITY

208 University Drive
West Liberty, WV 26074

 

304.336.5000
Toll Free: 866-WESTLIB

 

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