The brand for West Liberty University Athletics is related to — but distinct from — the University’s brand. While the mission of the athletic department must always support the mission of the institution as a whole, the positioning and personality of the brand differ.
The West Liberty University athletic department is growing, aggressively pursuing excellence in character as well as excellence in competition. The athletic programs at WLU embody and amplify school spirit and build community.
The Hilltoppers are represented by Topper the Bear, who embodies our traits
Topper is not…
We have a variety of combinations for our wordmark + logo. All of these are available as one-color prints as well, as many promotional items may have a limited number of colors available.
Athletics Team Use
Because WLU athletics covers so many sports, we made sure you had some options. Sport-specific logos are available in both the wordmark + logo combination and the wordmark versions of the logo.
Exceptions: Keep in mind that Topper the Bear Mascot logo and Hilltopper logos are ONLY for use by the athletic department and should never be used in place of the University logo. Sport-specific logos allow the name of a sport or athletic designation (like “Basketball”) but can never be used for non-sports-related situations like “Marketing” to refer to a school or non-sports-related program.
Academic groups, administrative offices and student clubs/organizations may use this logo(s) beginning January 1, 2020. All use of this logo much be approved by the Office of Marketing & Brand Management. (The date previously referred to is to ensure that these athletic oriented/created marks may be fully utilized by the West Liberty University Athletic Department prior to expanding to other departments, organizations, clubs, etc. This is in line with best practices by other Colleges and Universities.)
The font for the Hilltoppers is Octin College Bold. The accent font for text under the logo is Open Sans.
Tips for Usage
Use the Right Colors
Only use the official WLU Gold, Black, and White for the logo + wordmark shown. You can find the CMYK, RGB, and Pantone colors for this logo on the “Colors” page. When you send the logo to print, you can include the color codes listed or a link to that page for accuracy.
Use an EPS File
For technical reasons, we suggest using EPS files when sending art to vendors. EPS files are the only option when using the file on a colored background.
Use It Big
Feel free to color an entire space. Crop it so you only see those narrowed eyes, or zoom in and use half of the face. Get creative!
Use It Small
Sometimes white space surrounding the logo really makes a statement.
Give It Space
To ensure clarity, the logo should have a clear zone to separate it from other elements. The optimum area would be half the height of the logo on all four sides. The minimum area is half of that width.
Any designs incorporating this logo must be approved by the Office of Marketing & Brand Management.