Overview
The MBA Marketing Concentration empowers students to lead across all facets of marketing—from digital campaigns and brand management to customer analytics and strategic positioning. Rooted in value creation and driven by customer-centric innovation, this program explores how marketing drives business performance and builds lasting competitive advantage.
Through hands-on projects, case studies, and market simulations, students learn to analyze customer behavior, craft compelling stories, and design agile marketing strategies that respond to rapid change.
Create Value. Build Brands. Drive Growth.
In a marketplace defined by disruption, data, and digital innovation, organizations need marketing leaders who can think strategically, act decisively, and connect meaningfully with customers. The MBA Marketing Concentration equips students with the insight and tools to shape brand strategy, elevate customer experience, and fuel organizational revenue through purposeful marketing.
What You'll Learn
Marketing is more than just promotion—it’s about value creation, customer understanding, and strategic execution. MBA students who study marketing develop a toolkit that’s essential for modern business leadership: a mix of analytical rigor, creative thinking, and customer focus.
- Value Creation – Understand how marketing delivers customer and business value.
- Customer Engagement – Build lasting connections through digital and brand strategies.
- Competitive Advantage – Stand out through smart positioning, analysis, and innovation.
Courses and Curriculum
Skills You'll Develop
Marketing is central to how businesses create value, attract and retain customers, and sustain competitive advantage. Regardless of industry, marketing knowledge equips future leaders with the ability to understand customer behavior, position products effectively, and drive revenue growth.
- Strategic Insight – Connect marketing to organizational goals.
- Communication & Storytelling – Influence through compelling messaging.
- Agile Thinking & Problem Solving – Adapt and act fast to maximize impact.
These skills are crucial not only for marketing roles but for any position where influencing people and driving growth are key to success.
Turn Insight into Impact. Turn Marketing into Momentum
The MBA Marketing Concentration will train you to lead the future of customer-focused growth, value creation, customer connection, and competitive positioning—while preparing you for leadership roles across industries.
Careers
The modern marketplace demands marketing leaders who can combine insight, creativity, and agility. This program prepares you to craft brand strategies, engage customers meaningfully, and drive growth through innovation.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
The median annual wage for advertising and promotions managers was $126,960 in May 2024.
The median annual wage for marketing managers was $161,030 in May 2024.
Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.
About 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
The median annual wage for market research analysts was $76,950 in May 2024.
Employment of market research analysts is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.
About 88,500 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Sales managers plan, direct, or coordinate the delivery of a product or service to the customer.
The median annual wage for sales managers was $138,060 in May 2024.
Employment of sales managers is projected to grow 6 percent from 2023 to 2033, faster than the average for all occupations.
About 48,600 openings for sales managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Career Advancement Benefits of the MBA Marketing Concentration
- Broader Leadership Roles: Marketing-trained professionals are often tapped for general management and C-suite positions (e.g., Chief Marketing Officer, Chief Growth Officer).
- Increased Visibility: Marketers work on high-profile initiatives that are closely tied to top-line growth.
- Entrepreneurial Readiness: Marketing is key for startup success—product-market fit, brand development, and customer acquisition all rely on strong marketing skills.
- Specialization Opportunities: Paths in digital marketing, analytics, brand management, or product marketing offer depth and high demand.
Instructions for Applying Through CAS
- Click on the CAS system that corresponds with your graduate program.
- Create a CAS account if you haven’t already.
- Log in to your CAS account.
- Go to the Program Search section and search for West Liberty University.
- Select West Liberty University and choose the specific graduate program you are applying to.
- Follow the application instructions provided on the program’s main page within the CAS portal.
- Important: All official transcripts must be submitted directly through CAS to complete your application.
The Hilltop Advantage
With the MBA Marketing Concentration, you’ll learn to think like a strategist. By linking link marketing decisions to organizational goals and crafting compelling narratives, aspiring graduates learn to assess the market dynamics, trends, and growth opportunities that drive long-term business performance.
Whether leading a startup launch or scaling a global brand, you’ll gain the mindset and methods to deliver measurable value and sustainable growth. Join us and learn to lead customer-driven strategies that deliver competitive advantage and real business results.
Turn Insight into Impact. Turn Marketing into Momentum.
Next Steps
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