A Bachelor of Science in Business Administration with a Marketing Specialization prepares students for careers in a wide variety of jobs in the diverse field of marketing. Career opportunities include advertising, brand or product management, customer service, industrial marketing, international marketing, marketing research, physical distribution, public relations, purchasing, retail management, sales and sales management.
Marketing skills are needed in almost all industries as businesses, profit or non-profit must continually seek ways of satisfying their customers’ needs. If you enjoy dealing with people and solving problems, a career in marketing may be for you.
The specialization includes courses in accounting, law, consumer behavior, specific marketing subjects, and a capstone course. The curriculum presents a combination of theory and applications designed to provide the student with the needed expertise to succeed in today’s marketing environment.
| Required Courses – Marketing Major | Credit Hours |
| West Liberty University General Studies | 37 |
| Gary E. West College of Business Core | 45 |
| MKT 332 Professional Selling | 3 |
| MKT 334 Retailing | 3 |
| MKT 340 Consumer Behavior | 3 |
| MKT 341 Integrated Marketing Communications | 3 |
| MKT 425 Social Media Marketing | 3 |
| MKT 485 Marketing Research | 3 |
| MKT 498 CAPSTONE: Marketing Mgmt | 3 |
| Upper Level Electives (2 courses) | 6 |
| Business Minor Course | 11 |
| Total | 120 |
Click on the current advising information sheet for the year you will enter (or entered) as a freshman for complete university and WCOB requirements.
- Academic 4-Year Plan(s)
- Gary E. West College of Business 4-year Plans
- BS – Accounting 4 Year Plan
- BS – Computer Information Systems 4 Year Plan
- BS – Cybersecurity 4 Year Plan
- BS – Energy Management 4 Year Plan
- BS – Entrepreneurship 4 Year Plan
- BS – Financial Planning 4 Year Plan
- BS – General Business 4 Year Plan
- BS – Healthcare Management 4 Year Plan
- BS – Management 4 Year Plan
- BS – Marketing 4 Year Plan
- BS – Sport Management 4 Year Plan
- BS – Zoo Management 4 Year Plan
Marketing Minor
| Required Courses – Marketing Minor | Credit Hours |
| MKT 341 Integrated Marketing Communications | 3 |
| MKT 334 Retailing | 3 |
| MKT 485 Marketing Research | 3 |
| MKT 340 Consumer Behavior | 3 |
| MKT 331 Principles of Marketing | 3 |
| Total | 15 |