Mr. Bitzer is President & CEO of ABARTA, Inc. and Chairman & Chief Executive Officer of ABARTA Coca-Cola Beverages.  He is a third-generation shareholder.

Charlie began his career in 1985 with Buffalo Coca-Cola Bottling Company.  During his tenure there, he served progressively in the Sales & Marketing Department, reaching the position of General Sales Manager in 1992. In 1996 he became the Vice President and General Manager of Coca-Cola Bottling Company of the Lehigh Valley, with overall responsibility for both Lehigh and Coatesville Coca-Cola.  In 2002, Charlie became President of ABARTA Coca-Cola with responsibility for all four Coca-Cola franchise territories (Cleveland OH, Buffalo NY, Leigh Valley PA, and Coatesville PA).

In 2009, Charlie was promoted to COO of ABARTA INC., with responsibility for all of its operating companies:  Press Media Group (sold 2013), Kahiki Foods (sold 2018), ABARTA Energy, and ABARTA Coca-Cola.  In August 2016, Charlie was named Chairman & CEO of ABARTA Coca-Cola Beverages (ACCB), which was prior to a transaction with the Coca-Cola Company that tripled the size of the business.

In addition to the ABARTA Board, Charlie serves on two Private Boards:  American Textile Company and Peacock Alley; two Non-Profit Boards:  Western PA History Center and Fountainhead Foundation; and one Industry Board; Coca-Cola Bottlers Association where he is on the Board of Governors and serves as its Vice President.

Charlie is a 1985 graduate of the University of Southern California with a B.A. in History, and he earned his MBA from the University of Rochester in 1991 majoring in Finance and Entrepreneurship.

Charlie and his wife, Shelley, live in Pittsburgh PA and have four adult children. They also enjoy a summer home on Lake Winnipesaukee in New Hampshire.