Strategic Planning

Welcome to West Liberty University’s Strategic Planning site!

Themes and Goals

We aim for West Liberty University to be nationally recognized as a dynamic destination for academic excellence, an institution that encourages scholarly exploration, experiential learning, creative expression, and global citizenship across degree levels and disciplines.

West Liberty University will demonstrate academic excellence by implementing the following strategic initiatives:

1.1 Attract and retain students at every level—traditional age and adult, transfer and first-year, graduate, and non-degree-seeking.
1.2 Attract and retain an outstanding and diverse faculty.
1.3 Pursue innovative, viable, and relevant program development.
1.4 Develop high-impact practices for learners through a range of innovative learning platforms.
1.5 Foster a vibrant co-curriculum that addresses the whole student experience.
1.6 Increase the number of students exemplifying academic excellence through enrollment, retention, and graduation rates.
1.7 Affirm and expand national, regional, and specialized accreditations
1.8 Pursue continuous improvement through consistent, data-driven assessment and analyses of student learning.

We will cultivate an environment that supports an equitable, inclusive, and diverse population.

West Liberty University will cultivate diversity, equity, and inclusion by implementing the following strategic initiatives:

2.1 Develop and implement ongoing D.E.I. workshops.
2.2 Establish recruitment initiatives that target diverse student populations.
2.3 Create retention strategies that support a diverse student community.
2.4 Provide programs that build and strengthen inclusive teamwork.

We work to create a vibrant and engaged student experience, no matter where or how students attend West Liberty University—undergraduate or graduate, residential or commuter, online or on campus.

West Liberty University will build an innovative student experience by implementing the following strategic initiatives:

3.1 Engage students in experiences that extend beyond the classroom.
3.2 Develop a student culture that fosters a true sense of belonging.
3.3 Provide holistic support for the whole student experience—financial, wellbeing, career, and physical support.
3.4 Provide resources that foster an innovative, safe, and nurturing student experience.

We envision WLU as a regional, national, and global leader in preparing a diverse student population to be impactful in society.

West Liberty University will enhance community engagement by implementing the following strategic initiatives:

4.1 Sustain and grow the university’s image as a leader in the region by effectively telling our story.
4.2 Provide services and learning opportunities for all on- and off-campus constituencies.
4.3 Create, expand, facilitate, and sustain dynamic partnerships and relationships that serve all stakeholders.
4.4 Enhance communication practices to strengthen our brand and share information.

We see WLU as a future oriented institution, rooted in a successful past, pursuing continuing excellence with a strong workforce.

West Liberty University will strengthen operational and financial excellence by implementing the following strategic initiatives:

5.1 Support the university mission through solid business decisions and ongoing campus maintenance
5.2 Provide an outcome-driven culture with accurate data, best practices, and feedback
5.3 Develop an efficient business climate of ongoing employee evaluations, while offering learning and professional development opportunities
5.4 Continue to enhance technology to meet the changing needs of the University
5.5 Strengthen collaborations with the West Liberty University’s Foundation and other donor prospects
5.6 Comply with local and state regulations for efficiency in finances

WLU Strategic Plan v2

WLU Strategic Plan v1

Information will be changed periodically to reflect updates, modifications, and corrections.

Welcome to West Liberty University’s Strategic Planning site.

WLU Strategic Plan v3


I. Academic Success
Goal 1: Develop high-impact practices for adult learners, transfer students, veterans, and students from disadvantaged demographics.
Goal 2: Develop innovative and relevant undergraduate and graduate programs.
Goal 3: Increase access to and participation in online education.
Goal 4: Increase retention and graduation rates.
Goal 5: Offer students a wide array of co-curricular activities and programs

II. Branding
Goal 1: Develop and update internal marketing strategies.
Goal 2: Expand the university’s reputation as the premiere institute of higher learning in the region.

III. Community Engagement
Goal 1: Expand the university’s commitment to being the region’s leading advocate for the arts, education, entrepreneurship, health care, public history and other community needs.
Goal 2: Facilitate community-based learning opportunities for students.
Goal 3: Offer exceptional services and resources for community growth and development.
Goal 4: Sustain and grow the university’s reputation as a cultural destination.

IV: Operational Excellence
Goal 1: Assess existing and potential positions to ensure that duties are appropriate, necessary, and efficient.
Goal 2: Develop and enhance internal communication practices.
Goal 3: Develop resource management strategies to support the university’s mission.
Goal 4: Encourage effectiveness, efficiency, and innovation through training opportunities and workshops.
Goal 5: Develop a performance-based culture driven by data and best practices.

V. Student Experience
Goal 1: Create new strategies to reduce the burden of non-tuition related expenses.|
Goal 2: Foster student well-being through expanded mental and physical health resources.
Goal 3: Provide opportunities for career preparation and the development of life skills.
Goal 4: Provide safe, secure, appropriate, and accessible spaces for all students.

WLU Strategic Plan v2
WLU Strategic Plan v1

Information will be changed periodically to reflect updates, modifications, and corrections.

Updated Strategic Plan (10/14/20)

Like every institution of higher learning in 2020, West Liberty University is experiencing unprecedented challenges during the pandemic. As a result, many of the initiatives in our strategic plan were delayed as the university focused its attention on the immediate needs of its students, faculty, and staff. Some performance factors, however, were completed earlier than expected, especially those related to those unanticipated needs. Accelerating initiatives online education initiatives, for example, became one of the university’s most important priorities, and student support services expanded existing services while also developing new pandemic-specific initiatives related to issues like testing and housing quarantined students.