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Pursuing a Bachelor’s of Business Administration degree with a Sport Management major provides students with invaluable experiential learning opportunities that support their career interests in the dynamic “business of sport.” Sport Management majors not only gain the educational foundation needed to explore various career options within the sports industry but also benefit from a versatile business core and elective credits that open doors to diverse entry-level business opportunities. A required internship experience allows students to build a robust professional network during their undergraduate studies, facilitating well-informed career track planning before entering the workforce. This comprehensive approach ensures that graduates are well-prepared to excel in the competitive landscape of sport management and beyond.
Program Type: Major
Program Level: Undergraduate
Degree: Bachelor of Science in Business Administration
College: Gary E. West College of Business
Program Duration: 4 Years

West Liberty student Justin Fike provides his perspective on being a Sport Management major at West Liberty.

I chose to attend West Liberty University because of the small campus environment and the soccer program. I enjoy the fact that there aren’t too many distractions around the university, which allows me to focus on my studies and soccer. Having a low ratio between professors and students was also very important for me as I much prefer being in smaller classes rather than large lectures.
Mark Donnelly
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
The median annual wage for advertising and promotions managers was $131,870 in May 2023.
The median annual wage for marketing managers was $157,620 in May 2023.
Loan officers evaluate, authorize, or recommend approval of loan applications.
Most loan officers are employed by commercial banks, credit unions, mortgage companies, and other financial institutions. Most loan officers work full time, and some work more than 40 hours per week. Except for consumer loan officers, who spend most of their time in offices, these workers may travel to visit clients.
Loan officers typically need a bachelor’s degree and on-the-job training. Mortgage loan officers must be licensed.
The median annual wage for loan officers was $69,990 in May 2023.
Employment of loan officers is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations.
Human resources specialists recruit, screen, and interview job applicants and place newly hired workers in jobs. They also may handle compensation and benefits, training, and employee relations.
Employment of human resources specialists is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. About 78,700 openings for human resources specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Personal financial advisors provide advice to help individuals manage their money and plan for their financial future. Personal financial advisors typically need a bachelor’s degree to enter the occupation. A master’s degree and certification may improve chances for advancement.
The median annual wage for personal financial advisors was $99,580 in May 2023.
Employment of personal financial advisors is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.
Workers in this group sell goods and services or connect buyers with sellers in a specific market, such as real estate or securities.
Overall employment in sales occupations is projected to decline from 2022 to 2032. However, about 1.8 million openings are projected each year, on average, in these occupations due to the need to replace workers who leave the occupations permanently.
The median annual wage for this group was $36,760 in May 2023, which was lower than the median annual wage for all occupations of $48,060.
Source: U.S. Department of Labor, Occupational Outlook Handbook
As you ponder college choices, consider the Gary E. West College of Business value proposition: Business specializations that suit your interests, high-quality accredited curriculum, dedicated faculty, a professional advisor and placement coordinator, business student organizations, advanced technology, and alumni support – all yours at attractive tuition rates that are hard to beat, in-state or out-of-state.

The Gary E. West College of Business at West Liberty University emphasizes hands-on learning that culminates in capstone presentations that showcase your skills and knowledge. Sport Management majors are required to complete an internship to gain practical experience and discern career tracks/paths that fit their skills and interests.

At West College of Business, our faculty are dedicated partners in your educational journey. With no giant lecture halls or teaching assistants, students build strong relationships with faculty who serve as instructors, mentors, and friends. Our faculty often help connect students with internship opportunities and job placements.

Annual events, such as the Young Executives Summit (pictured above) and the David E. Wright Executive Seminar Series bring professionals to campus to network with students and share their knowledge.
West Liberty business graduates have gone on to successful careers. Watch the videos below for their stories.

Cory’s internship with the WV Golf Association led to full time employment after graduation.
For more information about West Liberty University, simply fill out and submit the form. Tell us a little bit about yourself, and we’ll send you more information. If you have any additional questions, feel free to contact us.
The journey of a lifetime starts with your first visit to West Liberty, where you will be greeted by a warm and inviting tree-shaded campus full of excitement.
Apply today and discover how West Liberty University can help you realize your business career aspirations.