Department of Business Administration
Prepare to lead, innovate, and make an impact in today’s dynamic business environment. Through the Gary E. West College of Business, students gain a strong foundation in business principles, hands-on learning experiences, internship opportunities, and personalized support that prepares them for success in organizations of every size and industry.
Build your future
in business
At West Liberty University, Business Administration students earn a Bachelor of Science degree while developing the knowledge, skills, and professional experience needed to thrive in an evolving global economy. With specialized pathways, small class sizes, experienced faculty, internships, and industry-focused learning, students are prepared to become ethical, innovative, and effective business leaders.
Degrees Offered
- Bachelor of Applied Science in Business
- Accounting (BSBA)
- Business Innovation (BSBA)
- Computer Information Systems (BSBA)
- Cybersecurity (BSBA)
- Financial Planning (BSBA)
- Integrated Business (BSBA)
- Management (BSBA)
- Marketing (BSBA)
- Sport Management (BSBA)
Degree Pathways
in Business Administration
Business students can customize their education through specialized degree pathways that align with career goals and industry demand. Each pathway combines a strong business core with focused coursework and experiential learning opportunities.
Gain the technical knowledge and analytical skills needed for careers in public, corporate, governmental, and nonprofit accounting. Students learn financial reporting, auditing, taxation, and ethical decision-making.
Ideal if you want to:
- Become a CPA or accountant
- Analyze financial data
- Work in auditing or taxation
- Support organizational decision-making
Designed for students who have completed a technical, occupational, or applied associate degree and are ready to advance their careers through business education and leadership development. This pathway builds on existing professional expertise while providing a strong foundation in management, communication, and strategic decision-making.
Ideal if you want to:
- Turn technical expertise into leadership opportunities
- Advance into supervisory or management roles
- Strengthen business and organizational skills
- Complete a bachelor’s degree using previous applied coursework
- Increase career mobility across industries
Designed for forward-thinking students who want to develop new ideas, launch ventures, and drive organizational growth. The program emphasizes creativity, entrepreneurship, and strategic problem-solving.
Ideal if you want to:
- Launch a startup
- Lead innovation initiatives
- Develop new products and services
- Solve business challenges creatively
Combine business strategy with technology expertise. Students learn systems analysis, application development, database management, and business technology solutions.
Ideal if you want to:
- Manage business technology systems
- Analyze data
- Design information solutions
- Bridge technology and business operations
Develop critical information assurance, networking, and security skills that protect organizations and consumers in a connected world. Students gain practical, hands-on experience and preparation aligned with industry certifications.
Ideal if you want to:
- Defend networks and systems
- Manage information security
- Pursue cybersecurity certifications
- Work in a high-demand technology field
Prepare for careers helping individuals and organizations achieve long-term financial success. Coursework incorporates both theory and application within today’s financial environment.
Ideal if you want to:
- Become a financial advisor
- Help clients build wealth
- Create retirement and investment plans
- Analyze financial markets
Build broad-based business expertise across multiple disciplines while developing the flexibility employers seek. Students gain versatile knowledge applicable to numerous industries and career paths.
Ideal if you want to:
- Explore multiple business functions
- Develop leadership skills
- Work in diverse industries
- Build a versatile business background
Develop the leadership, communication, and organizational skills required to guide teams and businesses toward success. Because managerial skills apply across industries, career opportunities are extensive.
Ideal if you want to:
- Lead teams
- Manage projects
- Develop organizational strategy
- Advance into leadership roles
Learn how organizations connect with customers through branding, market research, digital marketing, sales strategy, and consumer engagement. Students develop both creative and analytical skills for a modern marketplace.
Ideal if you want to:
- Build brands
- Create marketing campaigns
- Understand consumer behavior
- Work in digital marketing and sales
Prepare for leadership opportunities in the sports industry through coursework focused on athletics administration, event management, marketing, and operations.
Ideal if you want to:
- Work in collegiate athletics
- Manage sports organizations
- Plan sporting events
- Build a career in the sports industry
Facilities, Technology
& Experiential Learning
Learn by doing
Business students learn in a supportive environment that combines classroom instruction with real-world experiences, internship opportunities, technology-focused coursework, and entrepreneurial resources.
Facilities & Technology Include:
- Business Incubator resources
- Specialized cybersecurity and information systems coursework
- Technology-focused learning environments
- Internship and employer partnerships
- Online and flexible learning options
- Faculty mentorship and advising
- Collaborative business learning spaces
Students benefit from experiential learning opportunities that connect classroom concepts to real business challenges and professional environments.
Careers in
Business Administration
Career Paths
Business Administration graduates from West Liberty University are prepared for diverse career paths, including:
- Accountant
- Auditor
- Financial Planner
- Financial Analyst
- Business Manager
- Operations Manager
- Marketing Manager
- Sales Manager
- Human Resources Specialist
- Entrepreneur
- Information Systems Analyst
- Cybersecurity Analyst
- Project Manager
- Healthcare Administrator
- Athletic and Sport Operations Manager
- Business Consultant
Business graduates create value for organizations and communities through ethical leadership, innovation, strategic thinking, and effective problem-solving in an increasingly complex economy.
Mission, Vision
& Values
The Gary E. West College of Business is committed to providing a high-quality business education that develops professional, ethical, and effective business leaders prepared for success in the global marketplace.
Core Values:
Integrity · Professionalism · Ethical Leadership · Innovation · Accountability · Collaboration · Lifelong Learning · Student Success · Community Engagement
The curriculum emphasizes business knowledge, critical thinking, communication, leadership, innovation, and practical application through experiential learning opportunities.
Graduate
Competencies
Graduates demonstrate competence in:
- Business problem-solving
- Quantitative and analytical reasoning
- Ethical decision-making
- Strategic planning
- Leadership and teamwork
- Professional communication
- Technology utilization
- Data analysis
- Global business awareness
- Innovation and entrepreneurship
Student Resources
& Engagement
Students and alumni benefit from a wide range of departmental resources and engagement opportunities, including:
- Faculty advising and mentoring
- Internship opportunities
- Career preparation support
- Business Incubator resources
- Employer networking opportunities
- Professional development activities
- Student organizations
- Industry guest speakers
- Online learning opportunities
- Alumni network connections
- Graduate school preparation
- Experiential learning projects
Contact the
Department
Have questions about programs, admissions, or career pathways? Our faculty and advisors are here to help you take the next step.
Gary E. West College of Business
West Liberty University
Main Hall, Second Floor
208 University Drive
West Liberty, WV 26074
Phone: 304-336-8053
Fax: 304-336-8418
Become A
Hilltopper
West Liberty University is a place where you can pursue your dreams and prepare for the future. With more than 60 programs, a vibrant campus life, small classes, and an affordable cost, the quality education you’ll get at West Liberty is like no other.