Business Administration (B.S.B.A.) – Business Innovation Concentration
Develop the entrepreneurial mindset to launch ventures, drive innovation, and turn challenges into opportunities through hands-on experience.
Innovate, create, and lead
the future of business
The Business Innovation concentration at West Liberty University empowers students to combine entrepreneurial thinking with strong business fundamentals. Whether you want to start your own company, lead innovation initiatives, or bring fresh ideas to established organizations, you’ll develop the knowledge, confidence, and practical experience to make an impact.
Degree Type: Bachelor of Science in Business Administration (B.S.B.A.)
Total Credits: 120 credits*
Outcome: Business Innovation Concentration
Format: On-campus
*Total credits based on standard BSBA degree requirements.
Program
Overview
Innovation drives growth across every industry. The Business Innovation concentration was designed for students who want to identify opportunities, solve complex problems, and create value through entrepreneurship and organizational innovation. Students build a strong foundation in business while exploring venture creation, innovation strategy, consumer behavior, leadership, and emerging business opportunities.
Who This
Program Is For
Aspiring Entrepreneurs
Students who dream of launching their own business, startup, social enterprise, or family business and want a strong foundation in business creation and venture development.
Future Business Leaders
Students interested in leading teams, managing projects, and driving innovation within established organizations.
Creative Problem-Solvers
Individuals who enjoy identifying challenges, developing solutions, and turning innovative ideas into practical business outcomes.
Change-Makers and Community Builders
Students interested in social entrepreneurship, nonprofit leadership, or creating organizations that have meaningful social and economic impact.
Sales and Marketing Innovators
Students who are passionate about customer experience, branding, consumer behavior, and emerging marketing strategies.
What
You’ll Learn
Graduates develop the entrepreneurial mindset, business knowledge, and leadership skills needed to create, manage, and grow innovative organizations. Students learn how to evaluate opportunities, develop business models, manage resources, and lead teams in dynamic environments.
Entrepreneurial Venture Development
- Evaluate business opportunities and market needs
- Develop business plans and startup strategies
- Understand financing and growth considerations for new ventures
Leadership & Organizational Innovation
- Build effective teams and workplace cultures
- Apply innovative problem-solving techniques
- Lead organizational change and continuous improvement
Marketing & Customer Insights
- Analyze consumer behavior and market trends
- Develop integrated marketing strategies
- Leverage digital and social media marketing tools
Curriculum
Overview
The curriculum combines foundational business education with specialized coursework in entrepreneurship, innovation, management, marketing, and finance. Students gain both theoretical knowledge and practical experience through applied learning, case studies, business projects, and internship opportunities.
Program Structure
General Education Requirements
- University core curriculum
- Communication, mathematics, sciences, humanities, and social sciences
Business Core
- Accounting
- Finance
- Economics
- Business Communications
- Business Statistics
- AI for Business Applications
- International Business
- Marketing
- Management
- Business Strategy
Business Innovation Concentration Courses
- Foundations of Business Creation
- Entrepreneurial Problem Solving
- Small Business Management
- Venture Finance
- Consumer Behavior
- Innovation-focused management and marketing electives
Required Prerequisites Include:
Students must complete standard university and business core requirements as outlined in the catalog prior to upper-level concentration coursework. Specific prerequisite requirements are listed in the course catalog.
Admission Requirements
Students must meet all West Liberty University admission requirements and maintain satisfactory academic progress for advancement within the BSBA program.
Career &
Outcomes
A Business Innovation degree prepares graduates to pursue careers in entrepreneurship, business development, marketing, management, consulting, and organizational leadership. Graduates are equipped to work in startups, corporations, nonprofit organizations, family businesses, and emerging industries where innovation and adaptability are essential.
Examples of career paths include:
- Entrepreneur / Small Business Owner
- Business Development Specialist
- Innovation Coordinator
- Startup Operations Manager
- Marketing Manager
- Sales Manager
- Product Development Associate
- Nonprofit Program Director
- Organizational Development Specialist
- Business Consultant
The combination of entrepreneurial thinking, business expertise, and leadership development helps graduates adapt to changing industries and pursue opportunities with confidence. Students leave prepared to contribute immediately while building a foundation for long-term leadership success.
Admission
Requirements
The BSBA Business Innovation concentration is designed for students who are motivated to develop strong business competencies and entrepreneurial skills. The admissions process helps ensure students are prepared for success in the program’s academic and experiential learning environment.
Requirements
- Admission to West Liberty University
- Declaration of the Business Administration major
- Completion of required university and business coursework as applicable
- Maintain satisfactory academic standing
- Meet any course-specific prerequisites for upper-level business coursework
Application Deadline
Applications follow West Liberty University admission deadlines.
Application Review
Applicants are evaluated according to West Liberty University’s undergraduate admission standards. Academic preparation and prior coursework are considered when determining readiness for the program.
Academic advisors are available to help students develop an academic plan and prepare for success in the Business Innovation concentration.
Cost, Aid
& Affordability
West Liberty University is committed to delivering a high-quality professional education that remains accessible and affordable.
Students may be eligible for:
- Federal and state financial aid
- Institutional scholarships
- Program-specific or need-based assistance
Financial aid counselors and academic advisors work closely with students to help them understand costs, explore funding options, and plan for their educational investment.
Steps to
Enrollment
Step 1: Apply to West Liberty University
Step 2: Declare the Business Administration (Business Innovation) major
Step 3: Meet with an academic advisor and review the program curriculum
Step 4: Register for courses and begin your Hilltop journey
Admissions counselors and program advisors are here to support you at every step.
Become A
Hilltopper
West Liberty University is a place where you can pursue your dreams and prepare for the future. With more than 60 programs, a vibrant campus life, small classes, and an affordable cost, the quality education you’ll get at West Liberty is like no other.