BSBA Integrated Business Concentration
Build a versatile business foundation with flexible on-campus or online learning in management, marketing, finance, accounting, and emerging business practices to thrive across industries.
Develop the broad business
knowledge employers value.
The BSBA Integrated Business Concentration is designed for students seeking a comprehensive understanding of business rather than focusing on a single specialty. Through a blend of analytical, managerial, technological, and strategic coursework, you’ll graduate prepared to pursue diverse career opportunities or continue your education through graduate study. Available in both traditional and online formats, the program offers flexibility without compromising quality.
Degree Type: Bachelor of Science in Business Administration (BSBA)
Total Credits: Approximately 120 credit hours
Outcome: Broad-based business preparation for careers across multiple industries or graduate study
Format: On-campus or fully online
Program
Overview
The Integrated Business Concentration provides students with a well-rounded business education that reflects the realities of today’s interconnected workplace. By combining coursework in finance, marketing, accounting, management, business technology, international business, analytics, and professional development, the program prepares graduates to contribute across organizational functions and adapt to evolving business challenges.
Who This
Program Is For
Future Business Leaders
Students who want a broad business foundation before pursuing leadership, management, or entrepreneurial opportunities.
Career Changers and Working Professionals
Individuals seeking flexible online learning options to advance, transition, or expand their career opportunities.
Aspiring Entrepreneurs
Students interested in understanding multiple business disciplines needed to launch, manage, and grow successful ventures.
Undecided Business Students
Learners who enjoy business but prefer a versatile degree pathway rather than specializing in a single functional area.
Future MBA Candidates
Students planning to continue their education through graduate business programs, including West Liberty University’s MBA Fast Track opportunity.
What
You’ll Learn
Graduates develop a comprehensive understanding of business operations and gain the analytical, communication, leadership, and decision-making skills needed to succeed in a variety of professional environments.
Business Strategy & Leadership
- Organizational leadership and management principles
- Strategic planning and decision-making
- Professional development and business ethics
Business Analytics & Technology
- Data-driven decision-making techniques
- Quantitative business analysis
- AI and technology applications in business
Finance, Marketing & Operations
- Financial management and resource allocation
- Marketing strategy and customer engagement
- Cross-functional business problem solving
Curriculum
Overview
The curriculum balances foundational business knowledge with advanced coursework across multiple business disciplines. Students complete a comprehensive business core, upper-level coursework in accounting, finance, management, marketing, and technology, and strategic capstone experiences that connect theory to real-world business practice.
Program Structure
Business Core
- Accounting
- Finance
- Economics
- Business Communications
- Statistics & Analytics
- International Business
- Legal Environment of Business
Upper-Level Business Coursework
- Accounting electives
- Finance electives
- Management electives
- Marketing electives
- Information Systems electives
Professional Preparation
- AI for Business Applications
- Professional Development Seminar
- Strategic Management Capstone
Required Prerequisites Include:
- Admission to West Liberty University
- General education requirements
- Introductory business coursework as outlined in the catalog
Admission Requirements
Students must meet university admission requirements and complete required business coursework according to the academic catalog.
Career &
Outcomes
The Integrated Business Concentration prepares graduates for careers that value adaptability, cross-functional knowledge, and strong business fundamentals. Graduates are equipped to work in private industry, nonprofit organizations, government agencies, startups, and entrepreneurial ventures.
Examples of career opportunities include:
- Business Analyst
- Operations Coordinator
- Marketing Specialist
- Account Manager
- Human Resources Coordinator
- Small Business Owner or Entrepreneur
The program’s broad curriculum helps students develop the versatility employers seek while providing a strong foundation for leadership growth, professional certifications, and graduate study.
Admission
Requirements
The Integrated Business Concentration is designed for students who want a flexible and comprehensive business education. The admissions process helps ensure students are prepared to succeed in college-level business coursework and professional development experiences.
Requirements:
- University admission
- Completion of required admission materials
- Program-specific academic advising
- Continued good academic standing
Application Deadline:
Follow current West Liberty University admission deadlines.
Applicants are evaluated according to university admission standards and academic preparedness for college-level coursework.
Advisors are available to help students plan coursework, explore career pathways, and prepare for academic success.
Cost, Aid
& Affordability
West Liberty University is committed to delivering a high-quality professional education that remains accessible and affordable.
Students may be eligible for:
- Federal and state financial aid
- Institutional scholarships
- Program-specific or need-based assistance
Financial aid counselors and academic advisors work closely with students to help them understand costs, explore funding options, and plan for their educational investment.
Steps to
Enrollment
Step 1: Apply to West Liberty University
Step 2: Declare the BSBA Integrated Business Concentration
Step 3: Meet with an academic advisor and prepare for enrollment
Admissions counselors and program advisors are here to support you at every step.
Become A
Hilltopper
West Liberty University is a place where you can pursue your dreams and prepare for the future. With more than 60 programs, a vibrant campus life, small classes, and an affordable cost, the quality education you’ll get at West Liberty is like no other.