Bachelor of Science in Business Administration (BSBA) – Management
Develop the leadership and strategic thinking skills to manage teams, drive performance, and create value across industries.
Lead people. Drive results.
Shape the future of organizations.
Successful organizations depend on strong leaders who can navigate change, motivate teams, and make strategic decisions. The Management concentration at West Liberty University provides students with a versatile foundation in leadership, organizational behavior, business strategy, and operations management, preparing graduates for a variety of leadership opportunities across industries.
Degree Type: Bachelor of Science in Business Administration (BSBA)
Total Credits: 120 Credit Hours
Outcome: Preparation for leadership, operations, human resources, business development, and management careers
Format: Primarily On-Campus with select General Education and Business Core coursework available online
Program
Overview
The Management concentration prepares students to lead people, manage resources, and solve organizational challenges in a rapidly evolving business environment. Through a combination of business fundamentals and specialized management coursework, students develop the knowledge and skills necessary to improve organizational performance, foster collaboration, and guide strategic decision-making.
Who This
Program Is For
Future Leaders
Students who aspire to supervise teams, manage departments, and take on leadership responsibilities within organizations of any size.
People-Focused Professionals
Individuals interested in understanding workplace dynamics, developing talent, and creating positive organizational cultures.
Strategic Problem Solvers
Students who enjoy analyzing business challenges, developing solutions, and making decisions that drive organizational success.
Entrepreneurs & Business Builders
Individuals planning to launch, manage, or grow businesses and seeking a strong foundation in leadership and organizational management.
Career-Minded Professionals
Students looking for a versatile business degree that provides broad career opportunities and long-term advancement potential.
What
You’ll Learn
Students develop the leadership, communication, and analytical skills needed to manage people, improve operations, and support organizational growth. The curriculum prepares graduates to confidently address workplace challenges while creating effective solutions that align with business goals.
Leadership & Organizational Effectiveness
- Motivate teams and build productive workplace cultures
- Understand organizational behavior and team dynamics
- Lead change and support organizational growth
Strategic Management & Decision-Making
- Analyze business environments and competitive factors
- Develop organizational strategies and action plans
- Apply data and critical thinking to business decisions
Operations & Human Resource Management
- Manage processes, projects, and organizational resources
- Support employee development and performance management
- Improve productivity and operational efficiency
Curriculum
Overview
The Management curriculum balances foundational business knowledge with specialized coursework in leadership, organizational behavior, human resources, operations, and strategic management. Students gain both theoretical knowledge and practical experience through applied projects, business scenarios, and collaborative learning experiences.
Program Structure
- General Education Foundation – Courses that strengthen communication, critical thinking, quantitative reasoning, and problem-solving skills.
- Business Core Curriculum – Accounting, economics, finance, marketing, business analytics, management, and information systems.
- Management Major Coursework – Leadership, organizational behavior, human resource management, strategic management, and organizational effectiveness.
- Applied Learning Experiences – Team projects, case studies, business simulations, presentations, and real-world problem-solving activities.
Required Prerequisites Include:
- No program-specific prerequisite coursework beyond university admission requirements.
Admission Requirements
Students must meet West Liberty University’s general undergraduate admission requirements. The Management concentration does not require a separate application or selective admission process.
Career &
Outcomes
Graduates are prepared for leadership and management opportunities across corporate, nonprofit, government, entrepreneurial, and small business settings. The broad business foundation provided by the Management concentration creates pathways into supervisory, operational, and executive roles throughout a variety of industries.
- Management Trainee or Supervisor
- Human Resources Specialist
- Operations or Project Coordinator
- Business Development Associate
- Entrepreneur or Small Business Manager
- Team Leader or Department Manager
The Management concentration develops versatile leadership and organizational skills that employers value across industries. Graduates are prepared to contribute immediately in professional roles while establishing a strong foundation for advancement into management and executive leadership positions.
Admission
Requirements
The Management concentration provides an accessible pathway into leadership-focused business careers. Admission is based on the University’s standard undergraduate admissions requirements and is designed to ensure students are prepared for the academic rigor of a business education.
Requirements:
- University admission
- Declaration of Management concentration within the BSBA program
- No separate program application required
- No additional selective admission requirements beyond university admission standards
Application Deadline: Follow West Liberty University undergraduate admission deadlines.
Applicants are evaluated through the University’s general undergraduate admissions process. Once admitted, students may declare Management as their concentration and begin following their academic plan toward graduation.
Advisors are available to help students plan coursework, explore career pathways, and build the leadership skills necessary for long-term professional success.
Cost, Aid
& Affordability
West Liberty University is committed to delivering a high-quality professional education that remains accessible and affordable.
Students may be eligible for:
- Federal and state financial aid
- Institutional scholarships
- Program-specific or need-based assistance
Financial aid counselors and academic advisors work closely with students to help them understand costs, explore funding options, and plan for their educational investment.
Steps to
Enrollment
Step 1: Apply to West Liberty University
Step 2: Declare the Management concentration within the BSBA program
Step 3: Meet with an academic advisor and prepare your degree plan
Admissions counselors and program advisors are here to support you at every step.
Become A
Hilltopper
West Liberty University is a place where you can pursue your dreams and prepare for the future. With more than 60 programs, a vibrant campus life, small classes, and an affordable cost, the quality education you’ll get at West Liberty is like no other.