Marketing (BSBA)

Bachelor of Science in Business Administration (BSBA) – Marketing

Combine creativity, strategy, and data to understand consumer behavior, build brands, and drive growth across marketing, advertising, digital media, and business development.

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INSIDE Gary E. West College of Business
Business Administration
INSIDE Business Administration
Business Administration (MBA) – Online Sports Management (BSBA) Marketing (BSBA) Management (BSBA) Business Innovation (BSBA) Financial Planning (BSBA) Integrated Business (BSBA) Cybersecurity & Online (BSBA) Computer Information Systems (BSBA) Applied Science (BAS) Accounting (BSBA)

Connect brands with audiences

and shape the future of business.

Marketing professionals help organizations understand customers, communicate value, and drive growth in a competitive marketplace. West Liberty University’s Marketing concentration combines strategic thinking, creativity, analytics, and hands-on experience to prepare students for impactful careers in traditional and digital marketing environments.

Degree Type: Bachelor of Science in Business Administration (BSBA)
Total Credits: 120 Credit Hours
Outcome: Preparation for careers in marketing, branding, digital media, advertising, sales, and market research
Format: Primarily On-Campus with select General Education and Business Core courses available online

Program

Overview

The Marketing concentration prepares students to understand consumer behavior, leverage market insights, and create strategies that help organizations grow. Through a balanced curriculum focused on branding, digital marketing, analytics, and communication, students learn how to connect businesses with customers in meaningful and measurable ways.

Who This

Program Is For

Creative Strategists
Students who enjoy developing ideas, campaigns, and innovative solutions that help brands connect with their audiences.

Data-Driven Decision Makers
Individuals interested in market research, consumer insights, analytics, and using data to drive business decisions.

Digital Innovators
Students drawn to social media, digital marketing, content creation, and emerging marketing technologies.

Future Brand Leaders
Individuals seeking careers in brand management, advertising, promotions, communications, and strategic marketing.

Entrepreneurial Thinkers
Students looking to market products, grow businesses, launch ventures, or support organizational development through effective marketing strategies.

What

You’ll Learn

Students gain the knowledge and practical experience needed to understand consumer behavior, analyze marketplace trends, and develop strategic marketing solutions. Graduates learn how to balance creativity with analytics while communicating effectively across multiple channels and platforms.

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Consumer Behavior & Market Intelligence

  • Understand customer motivations and purchasing decisions
  • Conduct market research and analyze consumer trends
  • Apply insights to develop targeted marketing strategies

Branding & Strategic Marketing

  • Develop and position brands in competitive markets
  • Create integrated marketing campaigns
  • Support organizational growth through strategic planning

Digital Marketing & Analytics

  • Utilize digital marketing platforms and technologies
  • Measure campaign effectiveness using data and analytics
  • Create content and engagement strategies for digital audiences

Curriculum

Overview

The Marketing curriculum combines foundational business knowledge with specialized coursework in branding, digital marketing, consumer behavior, market research, and strategic marketing. Students gain practical experience through applied projects, client-focused assignments, and experiential learning opportunities that mirror today’s marketplace.

Program Structure

  • General Education Foundation – Courses that strengthen communication, critical thinking, problem-solving, and analytical skills.
  • Business Core Curriculum – Accounting, finance, management, economics, business analytics, and information systems.
  • Marketing Major Coursework – Consumer behavior, marketing research, digital marketing, branding, strategic marketing, and promotional strategy.
  • Applied Learning Experiences – Marketing projects, campaign development, business partnerships, case studies, and experiential learning opportunities.

Required Prerequisites Include:

  • No program-specific prerequisite coursework beyond university admission requirements.

Admission Requirements
Students must meet West Liberty University’s general undergraduate admission requirements. Once admitted, students may declare Marketing as their concentration within the BSBA program.

View Program Curriculum & Catalog Requirements

Career &

Outcomes

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Graduates are prepared for careers across virtually every industry, helping organizations connect with customers, build brands, analyze markets, and drive business growth. Opportunities exist in corporate, nonprofit, agency, entrepreneurial, and digital environments, with strong potential for advancement into specialized and leadership positions.

  • Marketing Coordinator or Marketing Specialist
  • Digital Marketing Analyst
  • Social Media Coordinator or Content Strategist
  • Brand or Product Manager
  • Advertising or Promotions Specialist
  • Market Research Analyst
  • Sales or Business Development Representative

The Marketing concentration develops both creative and analytical competencies that employers value across industries. Graduates leave prepared to solve business challenges, communicate strategically, and contribute immediately in a rapidly evolving marketing landscape.

Program Length
& Format

Time to Completion:
120 credit hours. Students following a traditional full-time schedule can complete the degree in approximately four years.

Delivery Format:
Primarily delivered on campus, with opportunities to complete select General Education and Business Core coursework online to provide flexibility early in the program.

Experiential / Clinical Training (if applicable)
Marketing students gain hands-on experience through campaign development, client-focused projects, case studies, market research activities, and experiential learning opportunities with businesses and community organizations. These experiences help students build portfolios, strengthen professional skills, and apply marketing concepts in real-world settings.

The program’s emphasis on practical experience and applied learning helps students graduate with a strong understanding of both traditional and digital marketing practices while developing the adaptability needed for today’s evolving business environment.

Admission

Requirements

The Marketing concentration provides an accessible pathway into one of business’s most versatile and creative career fields. Admission is based on West Liberty University’s standard undergraduate admissions requirements.

Requirements:

  • University admission
  • Declaration of Marketing concentration within the BSBA program
  • No separate program application required
  • No additional selective admission requirements beyond university admission standards

Application Deadline: Follow West Liberty University undergraduate admission deadlines.

Applicants are evaluated through the University’s undergraduate admissions process. Once admitted, students may declare Marketing as their concentration and begin coursework aligned with their academic and career goals.

Advisors are available to help students plan coursework, explore career opportunities, and maximize experiential learning opportunities throughout the program.

Cost, Aid

& Affordability

West Liberty University is committed to delivering a high-quality professional education that remains accessible and affordable.

Tuition & Fees

Marketing students and teachers

Students may be eligible for:

  • Federal and state financial aid
  • Institutional scholarships
  • Program-specific or need-based assistance

Financial aid counselors and academic advisors work closely with students to help them understand costs, explore funding options, and plan for their educational investment.

Why Choose
West Liberty University

West Liberty University’s Marketing concentration combines strong academic preparation with experiential learning opportunities that help students connect classroom concepts to professional practice. Students graduate with the strategic, analytical, and communication skills needed to succeed in a wide variety of marketing and business careers.

Students benefit from:

  • Comprehensive Marketing Curriculum – Explore consumer behavior, digital marketing, branding, analytics, and strategic marketing management.
  • Experienced Faculty – Learn from faculty with expertise in marketing strategy, research, business development, and industry applications.
  • Hands-On Learning Opportunities – Participate in applied projects, campaign development, market research, and business-focused learning experiences.
  • Supportive Learning Environment – Benefit from small class sizes, individualized attention, and personalized faculty mentorship.
  • Career-Focused Preparation – Develop adaptable skills that support success across marketing, communications, sales, and business leadership roles.

Unique Experiential Experiences

  • Applied Marketing Projects for Regional Businesses – Collaborate with local organizations to develop branding, market research, promotional strategies, digital campaigns, and business growth solutions.
  • Wellsburg Applefest Marketing Experience – Assist with promotional planning, sponsorship outreach, advertising initiatives, and social media engagement for a major regional community event.
  • College of Business Social Media Marketing – Create and manage content, analyze engagement metrics, develop audience strategies, and gain practical experience with brand communication and digital marketing.

Internship Opportunities May Include:

  • The Experience Church
  • Lambda Psi Sigma
  • Topper Thrift
  • The Dirty Dog

These experiences provide valuable opportunities to apply marketing concepts, build professional portfolios, develop industry connections, and gain confidence in real-world business environments.

Steps to

Enrollment

Step 1: Apply to West Liberty University

Step 2: Declare the Marketing concentration within the BSBA program

Step 3: Meet with an academic advisor and prepare your degree plan

Admissions counselors and program advisors are here to support you at every step.

Become A
Hilltopper

West Liberty University is a place where you can pursue your dreams and prepare for the future. With more than 60 programs, a vibrant campus life, small classes, and an affordable cost, the quality education you’ll get at West Liberty is like no other.

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