MBA Marketing
Build leadership, marketing strategy, and analytical skills through a flexible online MBA concentration designed to advance your career and drive organizational growth.
Create Impact.
Drive Growth.
Lead in the modern business world with the MBA Marketing Concentration at West Liberty University. Designed for professionals who want to shape customer experiences, craft data-driven marketing strategies, and drive organizational growth, this concentration equips you with the tools to succeed across industries.
MBA Marketing
Overview
The MBA Marketing Concentration empowers students to lead across all aspects of marketing—from brand management and digital campaigns to analytics and strategic positioning. Through hands-on projects, case studies, and simulations, students learn to interpret customer behavior, design innovative strategies, and implement marketing initiatives that drive measurable business results.
Who is
This For
Marketing Leaders
Professionals looking to lead marketing, brand, or customer experience teams.
Data-Driven Strategists
Those focused on making strategic decisions using analytics and insights.
Future Executives
Individuals seeking to advance into leadership or general management roles.
Flexible Learners
Professionals wanting a fully online program that balances work and personal commitments.
What
You’ll Learn
Customer Insights
Analyze customer data to guide strategic marketing decisions.
Campaign Strategy
Design marketing campaigns that create value and competitive advantage.
Brand Development
Develop brand strategies to enhance customer engagement and loyalty.
Market Application
Translate market insights into actionable business initiatives.
Marketing Leadership
Lead marketing teams and projects effectively in dynamic environments.
Skills You’ll
Develop
Strategic Insight
Connect marketing initiatives to organizational goals
Communication & Storytelling
Craft compelling messages for diverse audiences
Agile Thinking & Problem Solving
Adapt quickly to market changes and challenges
Customer-Centric Innovation
Create strategies that respond to evolving customer needs
Careers
& Outcomes
Graduates are prepared for high-impact marketing and business leadership roles, including:
Advertising, Promotions & Marketing Managers
Median Wage
Job Growth
Openings Per Year
Market Research Analysts
Median Wage
Job Growth
Openings Per Year
Sales Managers
Median Wage
Job Growth
Openings Per Year
Curriculum
The MBA Marketing concentration is part of the 30-credit Online MBA, which can be completed in 12–24 months depending on your pace.
Core MBA courses include:
Leadership, Management, Accounting, Finance, Operations, and Strategy.
Marketing Concentration courses focus on:
Digital Marketing, Brand Strategy, Customer Analytics, and Market Research.
Career
Advancement
Broader Leadership Roles:
Marketing skills can lead to C-suite positions (e.g., CMO, Chief Growth Officer)
Increased Visibility
Work on initiatives directly tied to revenue and brand growth
Entrepreneurial Readiness
Marketing expertise drives startup success
Specialization Opportunities
Paths in digital marketing, brand management, analytics, or product marketing
Admissions
Requirements
Bachelor’s degree from a regionally accredited institution.
Minimum cumulative GPA of 2.5
Peregrine MBA Inbound Assessment (No GMAT/GRE required)
International students: Online-only program; F-1 visas not supported
The Hilltop
Advantage
West Liberty University’s MBA Marketing Concentration combines:
- 100% online, flexible delivery
- Accelerated or standard pacing to fit your schedule
- Hands-on, real-world learning through projects and simulations
- Economical tuition at a fully accredited public university
Ready to Advance
Your Career?
Join the MBA Marketing Concentration at West Liberty University to develop strategic marketing expertise, leadership skills, and a competitive advantage that sets you apart in today’s rapidly evolving business landscape.