B.A. in Media Communications
Create, Communicate, and Lead in Today’s Media World.
Expand Your Impact
in Media Communications
Media is all around us. It’s a part of our everyday life. We encourage our students to consider the impact of the media they create and to understand the ethical implications on our society.
Degree Type: Bachelor of Arts in Media Communications
Total Credits: 120
Format: In-seat, classroom and lab settings
Program
Overview
The Media Communications program at West Liberty University prepares students for dynamic careers in journalism, public relations, media production, and design. Through hands-on, real-world experiences, students develop the creative, technical, and strategic skills needed to produce compelling content, manage communication campaigns, and build professional portfolios for success in today’s fast-paced media industry. Students within the program will complete a core section of courses and will choose a concentration path from Journalism and Public Relations, Media Production, or Production Design. Students are also required to complete a minor of their choice.
Who This
Program Is For
The Storyteller
Students who are passionate about creating and sharing meaningful stories through writing, video, audio, or digital media. They may be interested in journalism, content creation, or media production and want to inform, entertain, or inspire audiences.
The Strategic Communicator
Students who are interested in shaping messages and building connections between organizations and their audiences. They may be drawn to public relations, marketing, social media management, or brand communication and want to develop strong writing, planning, and campaign-building skills.
The Creative Producer
Students who enjoy the technical and creative side of media production and design. They may be interested in video production, graphic design, broadcasting, or multimedia storytelling and want hands-on experience producing professional-quality content across multiple platforms.
What
You’ll Learn
Students in the Media Communications program develop the creative, technical, and strategic communication skills needed to succeed in today’s fast-paced media landscape. Through hands-on projects and real-world experiences, graduates leave prepared to create compelling content, manage communication campaigns, and engage audiences across multiple platforms.Here’s what can be learned from each concentration area of Media Communications:
Media Production Track
- Write, produce, and edit content for print, digital, audio, and video platforms
- Develop storytelling techniques for journalism, media production, and branded content
- Create engaging messages tailored to specific audiences and purposes
Journalism and Public Relations Track
- Plan and execute public relations, marketing, and social media campaigns
- Learn audience analysis, brand messaging, and strategic communication practices
- Build skills in professional writing, research, and media ethics
Production Design Track
- Gain hands-on experience with graphic design, multimedia design, photography, and elements of User Interface (UI) and User Experience (UX)
- Produce professional-quality visual and interactive content for multiple platforms
- Build a portfolio showcasing creative, technical, and strategic communication work
Curriculum
Overview
The curriculum for Media Communications ia designed to provide students with the foundational elements of all aspects of communication, storytelling and design. We start from the foundations and build on those elements to help students craft meaningful communication based projects that will ready them to take on any challenge in the professional world!
Program Structure
- General Education & Prerequisites: 47 credits
- Media and Communications Coursework: 65 credits
Career &
Outcomes
Graduates of the Media Communications program are prepared for careers in journalism, public relations, marketing, social media, digital content creation, broadcasting, and corporate communications. With hands-on experience and a professional portfolio, students are equipped to thrive in agencies, media organizations, nonprofits, businesses, and freelance environments, including:
- Journalist / Reporter
- News Producer
- Public Relations Specialist
- Communications Coordinator
- Social Media Manager
- Content Creator / Content Strategist
- Marketing Coordinator
- Brand Strategist
- Copywriter
- Digital Media Producer
- Video Producer / Editor
- Broadcast Producer
- Graphic Designer
- Media Planner / Buyer
- Advertising Account Executive
- Podcast Producer / Host
- Corporate Communications Specialist
- Event / Promotions Coordinator
- Community Relations Manager
Admission
Requirements
Students who are admitted to West Liberty University are able to begin coursework within Media Communications.
Requirements:
- Admission to West Liberty University
An advisor will be assigned to you upon admission to help guide you through planning your coursework each semester.
Cost, Aid &
Affordability
West Liberty University is committed to delivering a high-quality professional education that remains accessible and affordable.
Students may be eligible for:
- Federal and state financial aid
- Institutional scholarships
- Program-specific or need-based assistance
Financial aid counselors and academic advisors work closely with students to help them understand costs, explore funding options, and plan for their educational investment.
Steps to
Enrollment
Step 1: Apply to West Liberty University
Step 2: Declare your Media Communication major
Step 3: Review the advising guide and prepare for enrollment
Admissions counselors and program advisors are here to support you at every step.
Become A
Hilltopper
West Liberty University is a place where you can pursue your dreams and prepare for the future. With more than 60 programs, a vibrant campus life, small classes, and an affordable cost, the quality education you’ll get at West Liberty is like no other.