Daily Archives: January 29, 2015

Students’ research uncovers developing fundraising tactics

By Marissa Wetterau, Kyle Taylor, Peyton Neely, Rick Tyler

Fundraising is the process of soliciting and gathering voluntary contributions of money or other resources by requesting donations from individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises.