ALUMNI “WALL OF HONOR” The West Liberty University Alumni Board of Directors instituted a project in 1990 to demonstrate to current students, visitors, and friends that the college has some very successful graduates. This project, known as the “Alumni Wall of Honor,” is a dramatic way to honor some of the college’s most distinguished alumni and display pride in the accomplishments of its graduates. The concept was suggested by then Associate Professor of Physics Robert W. Schramm, who is a 1958 graduate of the college and a 2002 Alumni Wall of Honor inductee. The Alumni Wall of Honor is housed in the south end of the Union known as the Alumni Lounge.
Terence A Shimp
Inducted 2006Shimp earned his bachelor of arts degree with a concentration in social sciences from West Liberty State College in 1968. He graduated from the University of Kentucky in 1970 with a master in business administration and earned his doctorate in business administration in 1974 from the University of Maryland. In 1977, Shimp and his family moved to Columbia, S.C., where he accepted the position of associate professor of marketing at the University of South Carolina. He remained at the university until his retirement in 2006.
While at the USC, Shimp chaired the marketing department from 1996 to 2006. His research accomplishments in marketing and consumer psychology have been widely recognized and in 1993 he was elected by his peer as president of the Association for Consumer Research, an internationally-recognized organization.
Throughout his career, Shimp has presented his research at many major universities, and served on more than 50 Ph.D. dissertation committees. He has published more than 80 refereed articles in academic journals and conference proceedings and has authored or co-authored four books.
Shimp and his wife, Judy, are the parents of two grown children, John and Julie, and have five grandsons.