Professor Jean Bailey and Students

A Bachelor of Science in Business Administration with a Marketing Specialization prepares students for careers in a wide variety of jobs in the diverse field of marketing.  Career opportunities include advertising, brand or product management, customer service, industrial marketing, international marketing, marketing research, physical distribution, public relations, purchasing, retail management, sales and sales management.

Marketing skills are needed in almost all industries as businesses, profit or non-profit, must continually seek ways of satisfying their customers’ needs.  If you enjoy dealing with people and solving problems, a career in marketing may be for you.

The specialization includes courses in accounting, law, consumer behavior, specific marketing subjects, and a capstone course.  The curriculum presents a combination of theory and applications designed to provide the student with the needed expertise to succeed in today’s marketing environment.

Required Courses - Marketing SpecializationCredit Hours
West Liberty University General Studies48
Gary E. West College of Business Core45
MKT 332 Professional Selling3
MKT 334 Retailing3
MKT 340 Consumer Behavior3
MKT 341 Integrated Marketing Communications3
MKT 425 Social Media Marketing3
MKT 485 Marketing Research 3
MKT 498 CAPSTONE: Marketing Mgmt3
Upper Level Electives (2 courses)6

Click on our current advising information sheet for the year you will enter (or entered) as a freshman for complete university and West College requirements.