A Bachelor of Science in Business Administration with a Marketing Specialization prepares students for careers in a wide variety of jobs in the diverse field of marketing. Career opportunities include advertising, brand or product management, customer service, industrial marketing, international marketing, marketing research, physical distribution, public relations, purchasing, retail management, sales and sales management.
Marketing skills are needed in almost all industries as businesses, profit or non-profit, must continually seek ways of satisfying their customers’ needs. If you enjoy dealing with people and solving problems, a career in marketing may be for you.
The specialization includes courses in accounting, law, consumer behavior, specific marketing subjects, and a capstone course. The curriculum presents a combination of theory and applications designed to provide the student with the needed expertise to succeed in today’s marketing environment.
Required Courses - Marketing Specialization Credit Hours
West Liberty University General Studies 48
Gary E. West College of Business Core 38
MKT 332 Professional Selling 3
MKT 336 Advertising 3
MKT 340 Consumer Behavior 3
MKT 485 Marketing Research 3
MKT 498 Marketing Management 3
GBUS 444 Legal Environment of Business II 3
ACC 320 Management Accounting Procedures 3
Choice of Marketing Electives 6
Restricted Business or Marketing Electives 3
Business or General Electives 12