Marketing

Professor Jean Bailey and Students

A Bachelor of Science in Business Administration with a Marketing Specialization prepares students for careers in a wide variety of jobs in the diverse field of marketing.  Career opportunities include advertising, brand or product management, customer service, industrial marketing, international marketing, marketing research, physical distribution, public relations, purchasing, retail management, sales and sales management.

Marketing skills are needed in almost all industries as businesses, profit or non-profit, must continually seek ways of satisfying their customers’ needs.  If you enjoy dealing with people and solving problems, a career in marketing may be for you.

The specialization includes courses in accounting, law, consumer behavior, specific marketing subjects, and a capstone course.  The curriculum presents a combination of theory and applications designed to provide the student with the needed expertise to succeed in today’s marketing environment.

Required Courses - Marketing SpecializationCredit Hours
Total120
West Liberty University General Studies48
Gary E. West College of Business Core36
ENT 202 Creative Problem Solving 3
MKT 340 Consumer Behavior 3
MKT 341 Integrated Marketing Communications 3
MKT 425 Social Media Marketing 3
MKT 485 Marketing Research 3
Marketing Electives (5 courses)15
Upper Level Electives (2 courses)6

Click on our current advising information sheet for the year you will enter (or entered) as a freshman for complete university and West College requirements.

 

MARKETING ADVISING SHEET 2013-2014

MARKETING ADVISING SHEET 2012-2013

MARKETING ADVISING SHEET 2011-2012

MARKETING ADVISING SHEET 2008-2010

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