Faculty News

Academic Year 2013-2014

West College of Business Faculty 2013
West College of Business Faculty and Staff 2013

Following three sessions of summer classes, the WCOB faculty has begun the new academic year with two full-day workshops.  An Assessment Workshop was held on August 20, led by Dr. Dennis Gash, President of the International Assembly for Collegiate Business Education (IACBE), our accrediting body.  The annual opening faculty meeting was August 22, led by Interim Dean Jean Bailey.


April 7 -12, 2014, West College of Business faculty members Michael Blackwell and Dr. Craig Crow attended the International Assembly for Collegiate Business Education (IACBE) Conference in San Diego, CA.

Interim Dean Jean Bailey, Associate Professor of Marketing and her retailing class visited Cabela’s Distribution Center on October 9th, 2013.

Associate Professor of Economics, Dr. Serkan Catma presented a paper titled:  “Economic Cost of Pseudoephedrine Law in WV” at the International Journal of Arts & Sciences (IJAS) International Conference for Academic Discipline in Barcelona, Spain on June 16-18, 2014.

Associate Professor of Economics and Finance, Dr. Gregory Chase attended (IABD) International Academy of Business Disciplines 26th Annual Conference in San Diego, CA on April 10-12, 2014.

Assistant Professor of Management, Dr. Lihua Chen attended the 6th Biennial (IACMR) International Association for Chinese Management Research Conference in Bejing, China on June 18-22, 2014.

Dr. Craig Crow, Ed.D., Assistant Professor of Management, attended the 2013 Conference of the North American Society for Sport Management (NASSM) in Austin, TX in June, where he participated in the conference’s Teaching and Learning Fair.  He also attended the Collegiate Event and Facility Management Association (CEFMA) conference in Orlando, FL in June 2013.  Dr. Crow presented two research projects at the 6th Annual College Sport Research Institute Conference on College Sport in Chapel Hill, NC in April 2013

Accounting Instructor James Crumbacher attended the ACFE 2013 Global Fraud Conference in Las Vegas June 23 – 27.  A featured speaker was convicted Enron Andrew Fastow.  Crumbacher joined over 2600 attendees at the conference and attended the educator workshop.

James Crumbacher attended the Ayres Tax Seminar in Cambridge, OH on December 6, 2013.

Tourism and Event Management Instructor Annette McKain Godown attended (WVHTA) West Virginia Hospitality and Travel Association at The Greenbrier in White Sulphur Springs, WV on January 18,2014.

Professor Michael Turrentine, J.D., attended a Conference titled:  “Business Entities in Municipal/Common Pleas Courts” in Akron, OH on February 21, 2014.

Interim Department Chair Dr. Carrie White, Ed.D., Director of the Center for Entrepreneurship, successfully defended her dissertation to earn her Doctorate in Education Administration from West Virginia University.  Her dissertation topic was “Determining Faculty Perception of Course Ownership for Online Courses in Higher Education.”  Dr. White expressed appreciation to all those who participated in her research surveys last fall and spring.

Dr. White attended Create WV Conference in Richwood, WV on October 25, 2014.

As a member of the Oversight Committee, she attended the WV Business Plan Competition at Marshall University.


Academic Year 2012-2013

Associate Professor of Finance John Aulerich and Assistant Professor of Accounting T. Maurice Lockridge attended the 2012 ACBSP Conference in Baltimore in June.  The West College of Business is a candidate for accreditation by the ACBSP.

In late August, West College of Business faculty members John Aulerich, Craig Crow, T. Maurice Lockridge, and Joseph Scarpaci participated in a two-day seminar at Capsim, where they experienced four years of management and marketing simulation scenarios at CapSim’s corporate headquarters in Chicago. The WLU faculty was the largest contingent of faculty from the 28 participants who came from around the country.

Adjunct Professor and Senior WCOB Consultant John Bonassi presented “What Do Lobbyists Really Do?” at the WLU Community University series.  He serves as Chairman of the Board for the EQT Three Rivers Regatta, the largest inland regatta in the U.S., and has been reappointed to the Boards of Directors of the Pittsburgh Three Rivers Arts Festival and Pittsburgh’s “First Night” celebration.  He also participates on WLU’s Green Initiative committee and spearheaded funding efforts to acquire three new informational video screens which were recently installed in the hallway areas of the West College of Business. 

Associate Professor of Marketing Jean Bailey was honored with her 25-year service award at the University Convocation September 5.  Mrs. Bailey is also leading the WCOB’s assessment efforts.

Dr. Serkan Catma, Assistant Professor of Economics, published his paper “The Management of Scholarship Programs at Universities:  A Cost-Benefit Analysis,” International Journal of Management, Vol. 29 No. 3 Part 1, September 2012, p. 125.

Instructor of Management, Dr. Craig Crow conducted part of the customer service training for the University of Oklahoma’s premium seat staff in Norman, OK on August 25.  Crow also volunteered at the Mylan Classic professional golf tournament in Canonsburg, PA on August 27.

Dr. Crow’s fall consulting work included projects in conjunction with West Virginia University, University of Oklahoma, and University of Kentucky.  He also serves as co-chair of the Impact of Intercollegiate Athletics report for President Capehart’s FOCUS 2020 strategic planning initiative and is the WCOB representative to Faculty Senate.

Dr. Crow joined the Society for Human Resource Management (SHRM) and has had two abstracts accepted for presentation at the 2013 College Sport Research Institute (CSRI) Conference in Chapel Hill, NC in April.  He was also invited to do a book review for the Sport Management Review journal.

Accounting Instructor James Crumbacher attended the 23rd Annual ACFE (Association of Certified Fraud Examiners) Fraud Conference in Orlando, Florida in June.  The conference included workshops on various fraud topics such as financial statement fraud training, computer fraud and money laundering, as well as exhibits on the latest fraud detection software.

Crumbacher earned an M.S. in Accountancy from Wheeling Jesuit University in December, 2012.  He also attended tax seminars in New Philadelphia, OH and Pigeon Forge, TN in December and January.

Tourism and Event Management Instructor Annette McKain Godown completed the International Association of Venue Managers (IAVM) Venue Management School in June. The two-year school involves a week-long program of classroom instruction followed by a competency exam in the first year, and a similar program of more advanced instruction and exam in the second year.

In September, Godown attended the West Virginia Governor’s Conference on Tourism in Shepherdstown, accompanied by four Tourism and Event Management students.  This is the fourth year that Godown has taken student groups to the conference.  The WV Division of Tourism generously sponsors the students’ conference attendance each year.  In October, Godown attended the International Society of Travel and Tourism Educators Conference in Freiburg, Germany, where she led a roundtable discussion on internship best practices.  The conference theme was “Sustainable Education in Travel and Tourism.”  She also attended the West Virginia Hospitality and Travel Association’s Hospitality University Feb. 2-4 at the Greenbrier, White Sulphur Springs, WV.

Godown was also an acknowledged reviewer for Ebert, Ronald J. and Griffin, Ricky W. (2013).  Business Essentials, 9th Edition.  Pearson-Prentice Hall, and was a contributor to Pearson-Prentice Hall’s MyHospitalityLab.

Dr. Vishakha Maskey, Assistant Professor of Management, published an article titled: “Grade Expectation and Achievement: Determinants and Influential Relationships in Business Courses,” American Journal of Educational Studies (AJES), May 2012, Vol. 5 (1) pp. 71-88.

Dr. Maskey also co-authored a book chapter in the title Refractive Thinker: Vol VII: Social Responsibility; Chapter 5: The Value of Innovative Leadership Practices on Corporate Social Responsibility (CSR),” Dr. Emad Rahim, Dr. Vishakha Maskey, & Dr. Darrell Norman Burrell.

In addition, Maskey presented a paper titled: “Selective Leadership: Shifting Trends in Corporate Social Responsibility” at the 12th International Conference on Knowledge, Culture and Change in Organisations, Chicago July 6-8, 2012.

She also presented at the Academy of Business Research Fall Conference in Atlantic City, September 10-12.  Maskey also completed the Hilltopper Online Institute (HOLI) training in May-June 2012.

Dr. Joseph L. Scarpaci, Associate Professor of Marketing and Chair of the Department of Marketing and Management, delivered a paper at the 22nd Annual Meeting of the Association of the Study of the Cuban Economy in Miami on August 4. The paper, “Malling Havana,” examines the shopping behavior and facility-assessment criteria used by a sample of 208 shoppers at Havana’s four largest shopping malls.  He also served as a discussant for the student-paper panels as a member of a team of faculty who reviewed and evaluated 22 submissions sent to the undergraduate, master’s, and doctoral award competitions.

In July, an Associated Press article by Peter Orsi quoted Scarpaci in his assessment of retail stores that are being leased by the government to Cuba’s nascent class of entrepreneurs. In August, Scarpaci attended the American Marketing Association Summer Educators’ Conference in Chicago.

Dr. Scarpaci also served as a consultant on a National Geographic article that examines the downsizing of Cuban public enterprises and the role that remittances play in financing the island’s developing micro-enterprises. The article was published in the October, 2012 issue, pp. 43-44.

On November 20, Dr. Scarpaci was a featured speaker at the World Affairs Council of Jacksonville, FL.  His topic was “Cuba: Economics, Business & Trade…What’s the Future?”  The presentation was followed by an evening dialogue for top-tier members and sponsors of the World Affairs Council, during which Dr. Scarpaci discussed “Cuba Into The Next Decade.”

On January 26 Dr. Scarpaci gave the plenary address at the Educational Travel Community’s  27th Annual Educational Travel Conference in Orlando.  His address was titled “Cuba Today, Close to the Edge, but Compared to What?”

Professor Carrie White, Director of the Center for Entrepreneurship, attended the University of Oklahoma’s Experiential Classroom XIII in Tulsa on September 19-23, 2012.  White presented on the latest activities and best practices for entrepreneurship education and The Center for Entrepreneurship at West Liberty University.

Professor White attended the 2012 Empact Summit on Entrepreneurship Education and served as a featured delegate at the United States Chamber of Commerce on September 27-28, 2012.

She also serves as the Faculty Representative to the West Liberty University Board of Governors.