Joseph L. Scarpaci, Ph.D.

Department of Marketing & Management
Associate Professor of Marketing


  • Ph.D., Geography, (Health Services Administration & Latin American Studies, minors), University of Florida
  • AACSB (Association to Advance Collegiate Schools of Business) Certified in Marketing, 2008, Pamplin College of Business, Virginia Tech
  • M.S., Geography (Demography, minor), The Pennsylvania State University
  • B.A., Geography, (Agronomy, minor) Rutgers University
  • Additional Graduate Work: Duke University summer program at FLASCSO (Latin American Social Science Faculty, Santiago de Chile)
Professional Memberships:
  • American Marketing Association
  • Association for the Study of the Cuban Economy
  • Conference of Latin Americanist Geographers
  • Latin American Studies Association
  • Association of American Geographers
  • American Evaluation Association
  • American Association of University Professors
Selected Publications (since 2004):
  • 2012. Morales, E. and Scarpaci, J.L. Marketing without Advertising: Brand Preference and Consumer Choice in Cuba. London and New York: Routledge (Taylor & Francis, ‘Advances in Management and Business Studies’ series)
  • 2011. Scarpaci, J.L., Kolivras, K. and Galloway, W. Engineering Paradise: Marketing the Dominican Republic’s Last Frontier. In Stan Brunn an Andrew Woods, Editors, Engineering the Earth: The Impacts of Megaengineering Projects. Boston: Routledge.
  • 2010. Scarpaci, J.L. The Caribbean. In Handbook of Latin American Studies. Vol. 65, T. North, Ed., Austin: U of Texas Press, pp. 192-195 (Serve as Regional Editor: Caribbean, appointed by The Library of Congress, Hispanic Reading Room)
  • 2009. Hetche, M. and Scarpaci, J.L. Marketing sex, drugs, and desperation. An Ethical and Bi-cultural Analysis of the “Meth Project.” 2009 Marketing & Public Policy Conference Proceedings, Eds. E. S. Moore, J. K. Pappalardo, W. L. Wilkie, Vol. 19, Chicago: IL: American Marketing Association, pp. 10-21.
  • 2009. Scarpaci, J.L. Fifteen years of entrepreneurship in Cuba: Challenges and Opportunities. Cuba in Transition, Vol. 19, Ed. Washington, D.C.: Association for the Cuban Economy, pp. 349-353.
  • 2009. Kolivras, K. and Scarpaci, J.L. Between corporatism and socialism: International Education in Cuba and the Dominican Republic. Journal of Geography.
  • 2009 J. L. Scarpaci and A. Portela. Cuban Landscapes: Memory, History and Place. New York: Guilford Press.
  • 2007. Scarpaci, J.L. Comment: GIS and Remotely-sensed Research on Habana Vieja and Jardines del Rey. In J. Pérez-López, Ed., Cuba in Transition Vol. 16. Washington, D.C.: Association for the Study of the Cuban Economy, pp. 234-236.
  • 2007. Scarpaci, J.L. Globalization Tourists and Heritage Tourists in American Culture: The Case of Latin American Historic Districts. Material Culture Vol. 39, No. 2, pp. 1-16.
  • 2007. Scarpaci, J.L. and Biles, J. Globalization and Latin American Geography: Linking Scales of Analysis. Journal of Latin American Geography, Vol. 6, No. 2, pp. 7-10.
  • 2007. Scarpaci, J. L. Photojournal: Cuba, in Focus on Geography, Vol. 50, No. 3, 17-23, The American Geographical Society, Washington, D.C.
  • 2007. Hirt, S. and Scarpaci, J.L. Suburbanizing Havana and Sofia: Comparative Post-socialist Peri-urban Change. In Cuba in Transition, Vol. 17. Washington, D.C.: Association for the Study of the Cuban Economy, pp. 288-299.
  • 2006. Scarpaci, J.L. In J. Scarpaci and K. Patrick, Eds, Pittsburgh and the Appalachians: Cultural and Natural Resources in a Post-Industrial Age. Pittsburgh: University of Pittsburgh Press; separate chapters include, Pittsburgh’s Strip District: From wholesale produce to ethnic chic. Chapter 5; and . Hollowing out the core: Pittsburgh’s suburbs.
  • 2006. Scarpaci, J.L. Environmental Planning and Heritage Tourism in Cuba During the Special Period: Challenges and Opportunities In (Pugh, J and Henshall-Momsen, J, eds.) Environmental Planning in the Caribbean: Contexts and Case Studies, Aldershot: Ashgate, pp. 73-92.
  • 2006. Edge, K., Woofter, H, and Scarpaci, J. Mapping and Designing Havana: Republican, Socialist, and Global Spaces.  Cities: An International Journal of Urban Policy and Planning 23 (2): 85-98.
  • 2005. Scarpaci, J.L. and Portella, A. The Historical Geography of Cuba’s Sugar Landscape. In J. Pérez-López and Alvarez, J. eds., Reinventing the Cuban Sugar Industry. Lexington Books: Lexington, MA, pp. 1-14.
  • 2005 Scarpaci, J.L. Plazas and Barrios: Heritage Tourism and Globalization in the Latin American Centro Histórico. Tucson: University of Arizona Press.
  • 2005. Scarpaci, J.L. and Coyula, M. Urban sustainability, built heritage, and globalization in the Cuban capital. In Sassen, S and Macotullio, P. Editors. UNESCO Encyclopedia of Institutional and Infrastructural Resources. Oxford: Eolss Publishers [].
  • 2004. Scarpaci, J.L. Globalization and Work: Economy, Remittances, and Joint Ventures in post-Soviet Cuba. Transnational Law & Contemporary Problems 14 XXX:101-117.
Editorial Boards and Reviewer:
  • Journal of Latin American Geography, Book Review Editor, 2005 – present
  • Health & Place, Editorial Board Member, 1995 – present
  • Southeastern Geographer, Editorial Board Member, 2008 – present
  • Espacio, Territorio y Sociedad, Editorial Board Member, 1999 – present
  • Grant, journal- and book-manuscript reviewer for over 70 publishers and institutions since 1986, including Journal of International Marketing (since 2009)
  • Elizabeth McCullough Fundraising Award, Magee Women’s Hospital Research Institute 2009, Pittsburgh, PA (raised over $25,000 for breast cancer research)
  • Virginia Social Science Association, Geographer-Scholar of 2008
  • Center for Latin American Studies, Advisory Board Member, University of Florida, 2008- present
  • Regional Editor, Library of Congress, Handbook of Latin American Studies, 2008-present
  • Senior Fulbright Specialist, Uruguay, Urban-Regional Planning/Policy, May 2006 & Senior Fulbright Specialist, Uruguay, Urban-Regional Planning/Policy
  • American Geographic Society “Writers Circle” Member, 2006 – present
  • Al Sturm Outstanding Academic Book Award, 2005-06, Phi Beta Kappa, Mu Chapter for Plazas and Barrios: Globalization and Heritage Tourism in the Latin American Centro Hstórico, 2005
  • Carl O. Sauer Distinguished Scholarship Award, Conference of Latinamericanist Geographers, 2004
  • Alumni Award for Excellence in International Programs, Virginia Tech 2004
  • Creative Achievement Award, Architecture and Urban Studies, 2000 for video, Urban Design and Planning in Cuba: An Historical Perspective
  • Teaching Excellence Certificate, Architecture and Urban Studies, Virginia Tech, 1999
  • Faculty Associate, Lincoln Institute of Land Policy, Cambridge, MA,
  • ‘Choice’ Book Award for Outstanding Academic Book, 1998 presented by the American Library Association; and Lingua Franca ‘breakthrough book’ award, July 2001, for Havana: Two Faces of the Antillean Metropolis
  • Faculty Association, President, College of Architecture and Urban Studies 1996-98, Virginia Tech (Elected by 122 faculty)
Entrepreneurial Experience:
  • Executive Director, Center for the Study of Cuban Culture and Economy
  • Vice President, The Havana Consulting Group
  • External consultant for Western Union, Educational Testing Service, National Geographic, American Council of Education, Eastern Dominican Republic Regional Hotel Association, The Nature Conservatory, World Affairs Council of Philadelphia, IMAX Films, Lincoln Institute for Land Policy; among others