Joseph L. Scarpaci, Ph.D., Associate Professor of Marketing, has published a chapter on heritage cities in Latin America and their promotional strategies in D. F. Fairchild’s (editor) 2012 publication by Springer, On Location: Heritage, cities and sites. http://www.springer.com/social+sciences/archaeology+%26+anthropology/book/978-1-4614-1107-9. In addition, Professor Scarpaci recently completed a book manuscript, Marketing without Advertising: Brand Preference and Consumer Choice [...]