Small and Family Business Event Attracts Local Business Owners

The future of small and family businesses in the region is on the minds of local business owners, judging by the turnout on Jan. 19 for the first event offered by West Liberty University’s Small and Family Business Program.  The program is an initiative of the Center for Entrepreneurship at the Gary E. West College […]

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Dean Announces Leadership Changes at West COB

Dean Loren Wenzel recently announced two leadership changes in the Gary E. West College of Business.  Carrie White, M.B.A., J.D., Associate Professor of Business, has assumed the role of Director of the Center for Entrepreneurship.  White previously served as Chairperson of the Department of Administrative Systems.  That department, renamed the Department of Management and Marketing, […]

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White Presents Paper on Intellectual Property Rights

Professor Carrie White, MBA, JD, presented at the Education Law Association annual conference in Chicago in November.  The conference focus was legal issues in academic institutions. Her presentation topic was “Intellectual Property Rights for Online Course Development and Delivery.” White is the new Director of the Center of Entrepreneurship at West Liberty University.  She was […]

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Scarpaci Publishes Latin American Works

Joseph L. Scarpaci, Ph.D., Associate Professor of Marketing, has published a chapter on heritage cities in Latin America and their promotional strategies in D. F. Fairchild’s (editor) 2012 publication by Springer, On Location: Heritage, cities and sites. http://www.springer.com/social+sciences/archaeology+%26+anthropology/book/978-1-4614-1107-9. In addition, Professor Scarpaci recently completed a book manuscript, Marketing without Advertising: Brand Preference and Consumer Choice […]

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