Assessment Program

In order to fulfill the mission of the Gary E. West College of Business, the College developed and utilizes an assessment program to measure student outcomes.  All students in the West College of Business participate in the assessment program.  The following student outcomes were identified based on the mission:

  1. Students will develop critical thinking, decision making and problem solving skills in the application of appropriate business principles and practices.
  2. Students will be proficient in computer applications.
  3. Students will demonstrate verbal and written communication skills.
  4. Students will be satisfied with the quality of curriculum instruction, advisement, technology/facilities, and extra-curricular activities within the College of Business.
  5. Students will meet entry level requirements for employment in business.

In order to measure these outcomes, the College of Business adopted Primary Trait Analysis and identified the following Primary Traits, which are assessed through group presentations in the capstone course, MGT 498 Administrative Strategy and Policy:

  • Critical Thinking
  • Accounting and Finance Knowledge
  • Marketing Knowledge
  • Use of Visual Aids
  • Oral Presentation Skills
  • Written Communication Skills

Students in the capstone course also take the Educational Testing Service’s Major Field Test in Business (MFT), an assessment tool used by nearly 700 colleges and universities throughout the U.S.  The MFT is designed to measure the basic knowledge and understanding of the College’s Business Studies Core including accounting, economics, finance, law, management, marketing, quantitative analysis, and social and international considerations.

A graduating student survey, identifying the level of student satisfaction with various aspects of their academic experience in the Gary E. West College of Business, completes the assessment program.

Information derived from these assessment tools is used to improve the West College of Business curriculum, course content, and general operating procedures.

Assessment Reports:

West Liberty University – 2013-14 IACBE Annual Report