Marketing Professor Joseph Scarpaci delivered a lecture to the World Affairs Council of Los Angeles April 11 on the topic “The ABCs of the Cuban Economy: Implications for Southern California Industry.” The council hosts authoritative, influential figures in world affairs and provides them an open forum.
Scarpaci was also interviewed live April 12 on KCBS-AM (San Francisco) to discuss the legality of the recent controversial trip to Cuba made by American pop entertainers Beyoncé and Jay-Z. He described how the U.S. Treasury Office of Foreign Assets Control authorizes people-to-people travel to the island. While the “Trading with the Enemy Act” (1917) limits the nature of commercial engagement of American citizens in countries that have expropriated American assets, Scarpaci says that the celebrity couple’s travel was legal. He noted that 200,000 non-Cuban Americans and a half-million Cuban Americans traveled to Cuba in 2011, and the number increases each year.
Scarpaci also presented a paper on Cuban consumption patterns at the Association of American Geographers while in California. He can be reached at [email protected].