By Jewlina Matthews, Contributing Writer
October is currently International Drum Month, which is is a marketing technique used by the Percussion Marketing Council. The marketing council primarily appeals to garage band drummers and drum set drummers and also holds contests for drummers to be concert roadies. International Drum Month is also being moved to May to appeal to more drummers during summer concert months.
Professor Brian Baldauff, athletic bands director and percussion instructor at West Liberty, says of the marketing technique, “The drum and percussion industry is ultimately out to make profit to keep their business alive and growing. This example is not uncommon among all for-profit businesses. Fortunately, most percussion suppliers will offer discounts for schools, regardless of the month.”