Advertising Communication (ADCOM) minor

The ADCOM minor builds on foundational principles of advertising by introducing best practices in advertising and strategic advertising campaigns while allowing the student to have an emphasis in a number of disciplines; communications, graphic design, journalism, public relations, and social media.

Students with a major in art, business, education, marketing, music, professional studies, etc. can benefit from a minor in ADCOM by broadening their experience to include ethical advertising communications principles and techniques and digital and social media principles and practices.

Required credits:18
Core courses9
Com 310 Advertising Communication3
Com 312 Media Sales3
Com 417 Advertising Campaigns3
Choose three9
COM 201 Survey of Com3
COM 203 Argumentation and Debate3
COM 227 Visual Literacy3
COM 301 Interpersonal Communication3
COM 302 Group Com3
COM 311 Mass Media & Society3
COM 314 Persuasion3
COM 322 Writing for Radio and TV3
COM 332 Feature Writing3
COM 333 Editorial Writing3
COM 359 Writing for the Web3
COM 401 Com Theory3
COM 402 Com Research3
COM 434 Desktop Publishing3
COM 426 Social Media Ad/PR3
COM 416 PR Cases/Campaigns3
COM 414 Advertising Creatives3