Saturday, April 19th, 2014

Advertising Communication (ADCOM) minor


The ADCOM minor builds on foundational principles of advertising by introducing best practices in advertising and strategic advertising campaigns while allowing the student to have an emphasis in a number of disciplines; communications, graphic design, journalism, public relations, and social media.

Students with a major in art, business, education, marketing, music, professional studies, etc. can benefit from a minor in ADCOM by broadening their experience to include ethical advertising communications principles and techniques and digital and social media principles and practices.

Required credits: 18
 
Core courses 9
Com 310 Advertising Communication 3
Com 312 Media Sales 3
Com 417 Advertising Campaigns 3
Choose three 9
COM 201 Survey of Com 3
COM 203 Argumentation and Debate 3
COM 227 Visual Literacy 3
COM 301 Interpersonal Communication 3
COM 302 Group Com 3
COM 311 Mass Media & Society 3
COM 314 Persuasion 3
COM 322 Writing for Radio and TV 3
COM 332 Feature Writing 3
COM 333 Editorial Writing 3
COM 359 Writing for the Web 3
COM 401 Com Theory 3
COM 402 Com Research 3
COM 434 Desktop Publishing 3
COM 426 Social Media Ad/PR 3
COM 416 PR Cases/Campaigns 3
COM 414 Advertising Creatives
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