Advertising Communication (ADCOM)
Available Fall 2013
West Liberty’s ADCOM program builds on foundational principles of advertising by introducing best practices in advertising and strategic advertising campaigns. The advertising curriculum is designed to prepare students for entry-level positions in account management, media planning, media sales, research and the critical thinking skills needed for advancement to positions of leadership.
Advertising is a proactive, strategic function of management that plan programs to generate consumer interest in a product or service. Advertising sales agents representing traditional and digital media companies sell advertising space or time to businesses, individuals, and organizations. Advertising managers representing advertising agencies work with clients to research base and potential consumers and are comprised of team members, art directors, and financial staff members among others.
According to the U.S. Bureau of Labor Statistics employment in the advertising industry is expected to grow by 13 percent for advertising sales agents and 14 percent for advertising, promotions, and marketing managers through 2020.
GENERAL STUDIES 48
COMMUNICATION CORE 13
COM 201 Survey of Communications 3
COM 401 Communication Theory 3
COM 410 Communications Law and Ethics 4
Choose one from the following 3
COM 311 Mass Media and Society
COM 323 Introduction to Cinema
COM 324 Documentary Film
ADCOM FOUNDATIONS 9
COM 227 Visual Critical Literacy 3
Com 310 Advertising Communication 3
Com 312 Media Sales 3
ADCOM UPPER LEVEL 15
Com 314 Persuasion 3
Com 322 Writing for Radio/TV 3
Com 414 Advertising Creatives 3
Com 417 Advertising Campaigns 3
Com 426 Social Media for Advertising and PR 3
Com 434 Desktop Publishing 3
MINOR and NON-COMMUNICATIONS
CLASSES TO TOTAL 120
ADCOM Program Requirements
1. ADCOM majors must complete a minor of at least 18 hours. The minor cannot be in a Communications related field.
2. All students must meet COM requirements of an overall GPA of 2.5 and maintain a GPA of at least 2.5 to take upper level courses.
3. A minimum of 40 upper-level courses must successfully be completed.