TYPOGRAPHY - PRINT AND WEB

Fonts used for the Wordmark, Taglines and General Text

West Liberty University uses two fonts: Cicero Medium and Open Sans.

  • Cicero Medium is used primarily for the wordmark and occasionally for any headlines as a design element.
  • Open Sans is a clean, easily read font that works well with the Cicero font, and is used for print, web and digital purposes.

About the Cicero Font:

Cicero was the first typeface designed by Thierry Puyfoulhoux in ’94. It is what could be called a semi-serif. Only the serifs which occur naturally when drawing letters with a flat nib pen have been retained. The absence of certain serifs allows for much tighter spacing. The remaining serifs still stabilize the baseline, although less effectively than a “full-serif” typeface. By borrowing features from both the sans and serif styles, Cicero truly stands at their crossroads.

SOURCE: MyFonts.com http://www.myfonts.com/fonts/presencetypo/cicero/

logo-wordmark-small

  • The words West Liberty University are composed using the Cicero Medium fonts, all capital letters. The first letter of each word is 25% larger than the following letters, which are 75% of the size of the first letter.
  • West Liberty University uses the Cicero Medium for logos and wordmarks and sparingly for headings on print materials. When used on web or digital mediums, it is served as an image (JPG or PNG), or SVG and used exclusively for the logos or wordmarks.

About the Opens Sans Font:

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

SOURCE: Google Fonts https://fonts.google.com/specimen/Open+Sans

  • West Liberty University uses the 10 weights available for Open Sans: Light, Light Italic, Regular, Italic, Semibold, Semibold Italic, Bold, Bold Italic, Extrabold, and Extrabold Italic. When using Open Sans, use a combination of the weights, usually just two, a lighter and a heavier weight, to give emphasis to a concept or idea.
  • Open Sans, a sans serif font, provides a nice complement to the Cicero font, a semi-serif font.
  • WLU uses Open Sans for print, web and digital designs.
  • Open Sans should be used as follows:
    • Taglines and Headlines – Extrabold.
    • General Text – Light, Light Italic, Regular, Italic, Semibold, Semibold Italic, Bold, or Bold Italic as needed
    • There are exceptions when appropriate to provide an emphasis.

EXAMPLES of the Open Sans font weights:

 

Light: The Quick Brown Fox Jumps Over the Lazy Dog.
Light Italic: The Quick Brown Fox Jumps Over the Lazy Dog.
Regular: The Quick Brown Fox Jumps Over the Lazy Dog.
Italic: The Quick Brown Fox Jumps Over the Lazy Dog.
Semibold: The Quick Brown Fox Jumps Over the Lazy Dog.
Semibold Italic: The Quick Brown Fox Jumps Over the Lazy Dog.
Bold: The Quick Brown Fox Jumps Over the Lazy Dog.
Bold Italic: The Quick Brown Fox Jumps Over the Lazy Dog.
Extrabold: The Quick Brown Fox Jumps Over the Lazy Dog.
Extrabold Italic: The Quick Brown Fox Jumps Over the Lazy Dog.